2005
DOI: 10.1016/j.pubrev.2004.11.001
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Commentary: new technologies, public relations, and democracy

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Cited by 48 publications
(19 citation statements)
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“…There are presently electronic entertainments expected to propel things and organizations, in what has been called "Advergaming" [13] . Hiebert communicated that we could witness a reestablishment of normal society through an entry to interest in individuals when all is said in done circle [14] . Notwithstanding, in like manner notes, much effort is being put into making rising correspondence advancements significantly more prominent apparatuses of mind control, and administration than anything some time recently.…”
Section: New Digital Media and Public Relations Theorymentioning
confidence: 99%
“…There are presently electronic entertainments expected to propel things and organizations, in what has been called "Advergaming" [13] . Hiebert communicated that we could witness a reestablishment of normal society through an entry to interest in individuals when all is said in done circle [14] . Notwithstanding, in like manner notes, much effort is being put into making rising correspondence advancements significantly more prominent apparatuses of mind control, and administration than anything some time recently.…”
Section: New Digital Media and Public Relations Theorymentioning
confidence: 99%
“…The fact that this enormous leap from horses to the Internet has taken place in the blink of an eye in terms of the full spectrum of human history suggests that we had better fasten our seatbelts for whatever comes next; the velocity of technology change and advancement appears to be accelerating rather than diminishing. Hiebert (2005) says: " [T]he new communication technologies may well be the most conducive to democracy of all the mass media" (p. 1), and suggests that, historically, each communication technology advancement has nudged the world increasingly toward democracy. As each advancement permitted more segments of society to enter the sphere of public discourse, the competition escalated between those seeking dialogue and those seeking control.…”
Section: Communication Technologymentioning
confidence: 99%
“…Public relations scholar Ray Hiebert (2005) suggests that these technologies represent an innovation in public communication. He thinks that people are more interested in participating in public communication because of the computer, the Internet, the Worldwide Web and wireless digital communication.…”
Section: Csr and Managing Crisismentioning
confidence: 99%
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