Commentary piece: Sociocultural characteristics of Montenegrins – the negative message in positive jokes

Koncewicz-Dziduch, Edyta

doi:10.7592/ejhr2017.5.2.koncewicz

Cited by 4 publications

(2 citation statements)

References 3 publications

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“…The butts of stupidity jokes had been ethnic groups from underdeveloped areas, such as Bosnia (Bosnians) and Kosovo (Albanians), while Montenegrins have commonly been labelled as lazy. 1 Lately, Montenegrins turned the stereotypical jokes to their own advantage by translating the laziness stereotypes about Montenegrins into self-irony-driven mugs, cards, T-shirts and similar products sold to tourists (Koncewicz-Dziduch 2017). On the other hand, Davies' canny jokes directed towards economically overzealous groups had been markedly missing in ex-Yu countries, and still are.…”

Section: Introduction: Humour Stereotyping Among Ex-yugoslav Nationsmentioning

confidence: 99%

Humour and ex-Yugoslav nations: is there any truth in the stereotypes?

Pavić

Krivokapić

2020

EJHR

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This study explores the issue of humour stereotyping between ex-Yugoslav nations, their veridicality and possible explanations. Three research questions were put forward relating to humour stereotyping, as well as the differences in humour production, use and appreciation between the countries. The survey data were collected on a sample of university students from four ex-Yugoslav countries (N = 611). The results revealed strong negative humour stereotyping toward Croats and Slovenians and positive stereotyping toward Bosnians. However, only about 0–4 % of the variance in humour production, use and appreciation, depending on the sub-scales of the Multidimensional Sense of Humor Scale, could be attributed to the group (country) membership, thus indicating low correspondence between the stereotypes and reality. The results concerning the stereotypes were interpreted by evoking the discourse of Balkanism, as well as humour-style differences in popular culture between the countries

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Section: Introduction: Humour Stereotyping Among Ex-yugoslav Nationsmentioning

confidence: 99%

Humour and ex-Yugoslav nations: is there any truth in the stereotypes?

Pavić

Krivokapić

2020

EJHR

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“…As regards Montenegro's accession to NATO, it was discovered that 70 percent of the comments contained a humorous note, functioning as an indirect medium of participation in the political life and personal deliberation. In fact, humour is inherently related to the peoples living in Montenegro, ex-Yugoslavia, or the Balkans, particularly in war scenarios that have affected this region for centuries (Koncewicz-Dziduch 2017).…”

Section: Introductionmentioning

confidence: 99%

Humour in online comments regarding Montenegro’s accession to NATO

Pejović

2018

EJHR

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The empirical analysis in this paper deals with establishing humour examples based on script opposition patterns in online comments regarding Montenegro’s accession to NATO. It is established that the opposing scripts prevailing in the comments on political setting in Montenegro are heavily dependent on Montenegro’s turbulent history and dominant collective scripts such as pride and bravery. As online comments are an emerging genre, a reference to the influence of computer-mediated communication was also made, where pragmatic interpretation called for the help of critical discourse analysis. The results show that the script opposition parameters enable not only linguistic but also pragmatic revelations about Montenegrin people and their chief values or scripts. Script opposition examples within commenters’ standpoints are explained with reference to diachronic level and the modern values in Montenegro.

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role of humour in tourism discourse

Topler

2022

EJHR

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This paper focuses on the role of humour as a persuasive tool of tourism destinations' communication and as a means of creating the destination’s image and uniqueness in tourism discourse. According to Aristotle’s appeals, humour belongs to pathos, which is - besides ethos and logos – an essential means of persuasion in successful communication. In the introductory part, the paper offers a short theoretical insight into the functions of tourism discourse and the role of humour in it, further on some examples of online promotional texts about Montenegro are analysed and discussed using discourse analysis. The results, presented in the conclusion, confirm that successful promotion can only occur through the efficient use of tourism discourse which addresses the needs of potential tourists and that humorous texts about destinations are appealing to readers. Based on the analysis, it can be established that branding of tourism destinations, products and services with elements of humour may be outstanding in positive ways, and consequently employed in promotional texts as a successful means of communication.

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Commentary piece: Sociocultural characteristics of Montenegrins – the negative message in positive jokes

Cited by 4 publications

References 3 publications

Humour and ex-Yugoslav nations: is there any truth in the stereotypes?

Humour and ex-Yugoslav nations: is there any truth in the stereotypes?

Humour in online comments regarding Montenegro’s accession to NATO

role of humour in tourism discourse

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