“…Most communicator style classification schemes group buyers and sellers along two dimensions, such as concern for self and concern for customer (Blake & Mouton, 1980), assertiveness and responsiveness3 (Merrill & Reid, 1981), willingness to disclose, and willingness to accept feedback (Hamilton & Parker, 1993). Although these two dimensional frameworks are parsimonious, they do not capture the complexity of relational themes represented in communicator style.…”