Communicating the Threat of Emerging Infections to the Public

Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: the case of H1N1 influenza in South Korea

“…Taking that hypothesis one step further, the current study suggests that entertainment media can not only evoke vivid emotions but also effectively inform the public about a risk. Some evidence show that entertainment media exposure can increase either knowledge (e.g., Brodie et al, 2001) or controllability (e.g., Freimuth et al, 2000). Our findings support the idea that, to influence both dimensions of risk characteristics, EE might be a more effective strategy than conveying factual knowledge alone (Moyer-Gusé, 2008).…”

“…Entertainment media have been found effective in changing people's knowledge, attitudes, and behaviors pertaining to a health hazard (Freimuth, Linnan, & Potter, 2000). For this reason, many health communication researchers and practitioners have paid increasing attention to entertainment-education (EE; Moyer-Gusé, 2008), which refers to the practice of embedding health information in dramas or entertainment programs to deliver it effectively to the public (Murphy, Frank, Moran, & Patnoe-Woodley, 2011).…”

Risk Communication for Public Health Emergencies

“…Another literature important for fashioning crisis risk communication practice is health promotion and communication (57,130 (11,48,54,57,60,84,116,130,141,150). The development and testing of messages are tied to a long history of marketing and persuasive appeals with both commercial and social objectives (19,71,85).…”

“…Of importance are understanding transitions between stages, and this theory suggests that behavior is complex and embedded in different types of social and communication environments. Stage theories may be relevant particularly in precrisis risk communication or hazard education because we know that most people currently in the United States are insufficiently prepared for disasters (6,29,48,75), have little specific knowledge about potential bioterrorism agents (9,55,58,152), and are not convinced of governmental preparedness (83).…”

Persuasion and Coercion: A Critical Review of Philosophical and Empirical Approaches

“…Some of these variables are found in more than one category. The categories and variables are drawn from the work of the following authors: Miller and Burgoon (1973), O'Keefe (1990), Brown (1963, Lerbinger (1972), Hovland (1957), Hovland, et al (1953), Miller (1946, Conklin (1979), Graves and Bowman (1938), Smith (1970), Burgoon (1995), Cialdini (1984) and summaries found in Gordon (1971), Lerbinger (1972), O'Keefe (1990, Fiske and Taylor (1984), Brehm, Kassin and Fein (2002), Boster, Mitchell, Lapinski, Cooper, Orrego and Reinke (1999), Miller et al (1987, Reinard (1998), Geller (2003), Freimuth, Linnan and Potter (2000, and Allen and Preiss (1998).…”