Communicating with patients through Facebook: the case of dental healthcare services

Nobre, Helena; Szczygieł, Nina; Pinto, Mariana Condé

doi:10.1504/ijbex.2019.101531

Cited by 7 publications

(8 citation statements)

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“…The rationale behind its prohibition is to ensure that the general public (prospective patients) are not in receipt of clinical information through the testimonial that could be erroneously perceived as being from somebody who is an expert in that area. The less interactive and immediate nature of websites, compared with Facebook, may have explained why the breaches in advertising differed in domain type 14 …”

Section: Discussionmentioning

confidence: 99%

Advertising and general dental practice: how compliant are practice websites in Australia with legal requirements?

Jensen

Sethi

Poirier

et al. 2023

Australian Dental Journal

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Background: The Australian Health Practitioner Regulation Agency (AHPRA) requires general dental practitioners (GDPs) to agree to regulatory advertising guidelines on initial registration and annual renewal. The aim of this study was to determine the compliance of GDPs websites to these requirements. Methods: A representative sample of GDPs websites from each state and territory in Australia was based on the total AHPRA registrant distribution. Assessment of compliance was used across five domains consisting of 17 criteria related to AHPRA's advertising of regulated health services guidelines, as well as section 133 of the National Law. Inter-rater reliability was estimated using Fleiss's Kappa. Results: One hundred and ninety-two GDPs websites were reviewed with 85% non-compliant with at least one of the legal and regulatory requirements relating to advertising. Of these websites, 52% displayed false and misleading information, 12.8% had offers and inducement without clear terms and conditions, 11.5% used written testimonials, 33.9% created unrealistic expectation of benefit and 39.6% encouraged indiscriminate and unnecessary use of health services. Conclusions: More than 85% of GDP websites in Australia did not comply with legal and regulatory requirements related to advertising. A multi-stakeholder approach involving AHPRA, professional dental bodies and dental registrants is necessary to improve compliance.

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Section: Discussionmentioning

confidence: 99%

Advertising and general dental practice: how compliant are practice websites in Australia with legal requirements?

Jensen

Sethi

Poirier

et al. 2023

Australian Dental Journal

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“…This also benefits the company in times of crisis and is useful as a buffer and protector where customers do not easily forget a brand and the reputation of a company that has been embedded in their minds (Sarkar Sengupta et al, 2015). In previous research, (Nobre et al, 2019) stated that the reputation of the clinic is a strong foundation in marketing which is formed from the relationship between customers to dental clinic business people or between customers and other customers to get feedback on their experience regarding the quality and service received. This positive patient perception of the services of a dental clinic will create a good reputation in the dental clinic.…”

Section: Clinic Reputationmentioning

confidence: 99%

Repurchase intention as a marketing strategy: A case study on dental clinics in Bandung City, Indonesia

Suprayogi

Hurriyati

Gaffar

et al. 2022

JEECAR

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This study aims to develop a marketing strategy by increasing patient satisfaction and influencing repurchase intention. A quantitative methodology with online data dissemination to 158 respondents who had treated teeth at dental clinics in Bandung, Indonesia. Analysis of the questionnaire data using the PLS-SEM data analysis technique. The findings show that clinic reputation, dentist, and technology affect patient satisfaction, and patient satisfaction is a mediating variable that affects repurchase intention. The reputation of the clinic, dentist, and technology that is felt directly by the patient will affect patient satisfaction. Furthermore, fulfilled patient satisfaction will raise the patient's repurchase intention in the future. The impact of this research is that business actors engaged in dental clinics can develop marketing strategies that can increase patient satisfaction so that patients make repurchase intentions after visiting their dental clinics.

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“…Social networks represent an effective and costless tool for health-care organizations to communicate with patients, having huge potential for their engagement through institutional as well as informal posts, photos, and videos sharing [ 42 ]. They offer room for an interactive environment where clinics may communicate in real-time with patients, getting them engaged in ongoing dialogues beyond doctor consultations that allow healthcare information to be provided, treatments to be followed up and questions to be answered, making processes more efficient and customer oriented, and facilitating the development of closer relationships with patients [ 32 , 43 , 44 ]. Health messaging may also be acted on by the patients, thereby opening a dialogue with the organization that allows both parties to work collaboratively to address issues affecting the health and well-being of the social networks’ users [ 42 ].…”

Section: A Multi-level Analysis Of Studies Dealing With Social Network Use In Healthcarementioning

confidence: 99%

“…If, at the beginning, it is quite manageable to get the first impulse for social networks’ pages, their maintenance is not so simple. Indeed, it is necessary to keep the page alive, monitor information for quality and reliability, minimize the privacy risks, respond timely to questions or comments received via social media channels, and create opportunities for users to engage with the organization and with each other [ 3 , 4 , 43 , 48 ].…”

Section: A Multi-level Analysis Of Studies Dealing With Social Network Use In Healthcarementioning

confidence: 99%

Exploring the Social Networks’ Use in the Health-Care Industry: A Multi-Level Analysis

Pianese

Belfiore

2021

IJERPH

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The application of social networks in the health domain has become increasingly prevalent. They are web-based technologies which bring together a group of people and health-care providers having in common health-related interests, who share text, image, video and audio contents and interact with each other. This explains the increasing amount of attention paid to this topic by researchers who have investigated a variety of issues dealing with the specific applications in the health-care industry. The aim of this study is to systematize this fragmented body of literature, and provide a comprehensive and multi-level overview of the studies that has been carried out to date on social network uses in healthcare, taking into account the great level of diversity that characterizes this industry. To this end, we conduct a scoping review enabling to identify the major research streams, whose aggregate knowledge are discussed according to three levels of analysis that reflect the viewpoints of the major actors using social networks for health-care purposes, i.e., governments, health-care providers (including health-care organizations and professionals) and social networks’ users (including ill patients and general public). We conclude by proposing directions for future research.

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Communicating with patients through Facebook: the case of dental healthcare services

Cited by 7 publications

References 0 publications

Advertising and general dental practice: how compliant are practice websites in Australia with legal requirements?

Advertising and general dental practice: how compliant are practice websites in Australia with legal requirements?

Repurchase intention as a marketing strategy: A case study on dental clinics in Bandung City, Indonesia

Exploring the Social Networks’ Use in the Health-Care Industry: A Multi-Level Analysis

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