Communication Management for the Successful Promotion of Goods and Services in Conditions of Instability: Attempts at Scientific Reflection

Vdovichen, Anatolii; Vdovichena, Olha; Chychun, Valentyna; Зеліч, В. В.; Saienko, Volodymyr

doi:10.33844/ijol.2023.60364

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2023

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“…The content and communication are directly related to the effectiveness of digital marketing. The results of the study by Vdovichen A., Vdovichena O., Chychun V., Zelich V. and Saienko V. [10] indicate the key practical directions of communication management in conditions of instability, such as building a strong brand, using digital marketing, and crisis communication strategies.…”

Section: Sourcesmentioning

confidence: 98%

National Context of the Study of the Problem of Digital Marketing Management in Scientometric Databases

Ivanova

2023

Scientific opinion: Economics and Management

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This study attempts to determine the content of the national context for studying issues related to digital marketing management. The research was based on scientific articles by Ukrainian scientists included in the Web of Science scientometric database, with a total of 92 articles. The research was conducted using bibliometric analysis methods, including quantitative analysis, relevance of scientific resources, author relevance, relevance of affiliation, and thematic analysis. The limitation of this study is that it focuses exclusively on data from the Web of Science scientometric database. In future research, a similar analysis using other scientometric databases, such as Scopus, would be appropriate to confirm or expand the results presented in this study.

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Section: Sourcesmentioning

confidence: 98%

National Context of the Study of the Problem of Digital Marketing Management in Scientometric Databases

Ivanova

2023

Scientific opinion: Economics and Management

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Communication Management for the Successful Promotion of Goods and Services in Conditions of Instability: Attempts at Scientific Reflection

Cited by 1 publication

References 0 publications

National Context of the Study of the Problem of Digital Marketing Management in Scientometric Databases

National Context of the Study of the Problem of Digital Marketing Management in Scientometric Databases

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