“…Instead, decades of research in environmental communication have explored how attempts to motivate individuals should attend to the specific roles they occupy, and to the constraints and incentives they face in light of their organizational position (e.g. Akin et al, 2020;Cheng et al, 2011;Gifford & Comeau, 2011;Goodwin & Dahlstrom, 2014;Hopke, 2017;Jarreau et al, 2017;Jaspal et al, 2014;Kelly, 2019;Krupar & Krupar, 1989;Lorenzoni et al, 2007;Mitra, 2016;Nisbet, 2009;Scannell & Gifford, 2013;Shih & Lin, 2017). For example, efforts to persuade CEOs, elected officials, and other institutional leaders to support pro-climate policies should attend to the particular constraints and incentives faced by each, which, in turn, depend on stakeholders, consumers, constituents, and so on (see §4.5; Henderson, 2020).…”