Leadership Through Trust 2017
DOI: 10.1007/978-3-319-56955-0_5
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Communication, Vision, and Mission

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“…Their importance in HEI development was recognized in the 1980s (Corté s-S á nchez, 2017). Different researchers agree that university management needs to define a strategic mission and vision statement which will have a transformative effect on the future of the HEI (Jonyo, 2018; Gordon, 2017). HEIs need to have a vision and mission that would determine their institutional goals or outcomes and example to that the kind of graduates an HEI produces and the impact it has on society.…”
Section: Discussionmentioning
confidence: 99%
“…Their importance in HEI development was recognized in the 1980s (Corté s-S á nchez, 2017). Different researchers agree that university management needs to define a strategic mission and vision statement which will have a transformative effect on the future of the HEI (Jonyo, 2018; Gordon, 2017). HEIs need to have a vision and mission that would determine their institutional goals or outcomes and example to that the kind of graduates an HEI produces and the impact it has on society.…”
Section: Discussionmentioning
confidence: 99%
“…This implies that the University is making sure that the stakeholders are well informed of the University Vision-Mission in order for them to keep track of where the University is heading or the University's leading direction in the realization of its being a higher education institution of learning that hones the graduates to become professional leaders with strategic vision and mission. This is also expressed by Gordon (2017), in his article, "Communication, Vision, and Mission", when he said that the proper strategic vision, given the context at any point in time, is the first step to organizational success. This is indeed considered very important as specified too in the study of Salom & Florendo (2013), on "Awareness, Acceptability, and Relevance of The Vision, Mission, Goals, and Objectives of the Bsemt Program" when they said that Vision, Mission, Goals, and Objectives are the "touchstone" for everything that an educational institution undertakes.…”
Section: Personal Profile Of the Respondentsmentioning
confidence: 93%
“…Hence, vision statement specifies where an organization is going and a mission statement gives an organization direction on how to get there. Furthermore, according to Gordon (2017), in his article, "Communication, Vision, and Mission", the proper strategic vision, given the context at any point in time, is the first step to organizational success, which is the overarching goal of leadership. From the vision flows the mission, or purpose.…”
Section: Introductionmentioning
confidence: 99%