2021
DOI: 10.1002/nvsm.1735
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Community‐engaged philanthropy: The role of the fundraiser in building equitable communities

Abstract: In recent years, fundraisers have become increasingly focused on major gift solicitation while donors have been making larger gifts to fewer organizations. As this trend continues, some have begun to question whether major organizations and/or wealthy individuals now have too much control over the work of nonprofits and the communities they serve. While it is true that major gifts are important and can made a noticeable, positive impact, in some cases community members might see their impact as intrusive. In s… Show more

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Cited by 1 publication
(11 citation statements)
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“…Instead, younger existing donors are retained at similar (if not higher) overall rates than older existing donors are. We view these results as some strong empirical evidence for the suspicion of some scholars that many young donors may be shut out strategically by nonprofit organizations and may in fact have a willingness and ability to be philanthropic as well, if targeted and solicited by nonprofit organizations (Boenigk & Helmig, 2013;Keegan, 2021;Srnka et al, 2003;Swatek et al, 2022). Overall, the initial findings support existing views among scholars and practitioners about the differences between younger and older donor prospects (Bekkers, 2003;Koczanski & Rosen, 2019;Okunade & Berl, 1997;Sargeant, 1999;Srnka et al, 2003;Todd & Lawson, 1999), as there are significantly lower rates of younger new donors acquired than older new donors acquired from hospital patient prospects pools.…”
Section: Study #2 -Resultsmentioning
confidence: 77%
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“…Instead, younger existing donors are retained at similar (if not higher) overall rates than older existing donors are. We view these results as some strong empirical evidence for the suspicion of some scholars that many young donors may be shut out strategically by nonprofit organizations and may in fact have a willingness and ability to be philanthropic as well, if targeted and solicited by nonprofit organizations (Boenigk & Helmig, 2013;Keegan, 2021;Srnka et al, 2003;Swatek et al, 2022). Overall, the initial findings support existing views among scholars and practitioners about the differences between younger and older donor prospects (Bekkers, 2003;Koczanski & Rosen, 2019;Okunade & Berl, 1997;Sargeant, 1999;Srnka et al, 2003;Todd & Lawson, 1999), as there are significantly lower rates of younger new donors acquired than older new donors acquired from hospital patient prospects pools.…”
Section: Study #2 -Resultsmentioning
confidence: 77%
“…Observing the lower participation of younger donor prospects, organizations may naturally double down on this strategy. This process and its substantial implications for not only nonprofit organizations' long‐term strategic viability, but also the opportunities and spread of philanthropic resources across a diverse set of community needs have recently been highlighted by a variety of scholars (Gorczyca & Hartman, 2017; Keegan, 2021; Parker et al, 2023; Wishart & James, 2021).…”
Section: Methodsmentioning
confidence: 99%
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