“…Instead, younger existing donors are retained at similar (if not higher) overall rates than older existing donors are. We view these results as some strong empirical evidence for the suspicion of some scholars that many young donors may be shut out strategically by nonprofit organizations and may in fact have a willingness and ability to be philanthropic as well, if targeted and solicited by nonprofit organizations (Boenigk & Helmig, 2013;Keegan, 2021;Srnka et al, 2003;Swatek et al, 2022). Overall, the initial findings support existing views among scholars and practitioners about the differences between younger and older donor prospects (Bekkers, 2003;Koczanski & Rosen, 2019;Okunade & Berl, 1997;Sargeant, 1999;Srnka et al, 2003;Todd & Lawson, 1999), as there are significantly lower rates of younger new donors acquired than older new donors acquired from hospital patient prospects pools.…”