“…Therefore, it is possible to consider that eco-innovation is based on the perspective of evolution of innovation (Dosi et al, 1988;Arthur, 1994;Nelson & Winter, 2002;Witt, 2009), in which the innovation is developed through systematic processes that have a strong link and interaction, among the different external and internal factors of the organization (Carrillo-Hermosilla et al, 2009). Accordingly, it is important to mention that managers of enterprises, especially those of SMEs, do not normally have an environmental motivation that allows them the adoption and implementation of eco-innovation activities, but when they realize about the environmental and business results obtained by the eco-innovation, their perception changes and they are willing to make changes in the organization for the development of eco-innovation (Edwards-Schachter et al, 2011;Gehani, 2011;Dalmarco et al, 2011;Balbinot et al, 2012;Salami & Soltanzadeh, 2012). Thus, the benefits for SMEs in the implementation of eco-innovation include the decrease of use of water, emission of pollutants, improvement of environmental conditions, social responsibility and a significant increase in business performance (Weng & Li, 2011).…”