Comparative analysis of Chinese and Japanese corporate communication on Facebook and Twitter

Yuan, Sheng

doi:10.1080/17544750.2018.1528292

Cited by 11 publications

(10 citation statements)

References 43 publications

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“…Beyond the marketing potential of SNSs, these data suggest that product- or service-related posts are significant for seeing the company’s online exposition increased. This trend diverges from the findings of existing literature (Yuan, 2019), according to which, on Facebook, ‘events’attract the most response from users, while on Twitter, it is sale-related content that accounts for the highest amount of feedback.…”

Section: Discussioncontrasting

confidence: 96%

“…All posts on all accounts were screenshotted and categorised (Table 1) according to their theme (validation was strengthened by cross-referencing among the accounts), in line with existing studies (Calzati and Simanowski, 2018; Hatzithomas et al, 2016; Roshan et al, 2016; Yuan, 2019). Then, following the discussion in the previous section, posts pertaining to ‘identity’ and ‘sales’ were ascribed to ‘Corporate Ability’; posts tagged as ‘training/recruit’, ‘CSR’ and ‘competition’ were subsumed under ‘Corporate Social Responsibility’ insofar as they all foreground the social-community commitment of the company more than its core business; and ‘event’- and ‘project’-related posts were considered as ‘hybrid’, a mix of both social and business.…”

Section: Methodsmentioning

confidence: 99%

“…When looking at the kind of messages posted on SNSs, existing literature identifies three kinds of corporate communication (Yuan, 2019): (1) Corporate Ability (CA); (2) Corporate Social Responsibility (CSR); and (3) a mix of both CA and CSR. Corporate ability is characterised by a majority of posts that stress the company's expertise, products and service quality (Brown and Dacin, 1997).…”

Section: Corporate Communication On Snssmentioning

confidence: 99%

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Huawei knowledge transfer in Africa: Corporate communication and users’ responses on social networks

Calzati

2023

Global Media and Communication

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This article focuses on the launch by the Chinese company Huawei of ICT academies in sub-Saharan Africa (SSA), and Kenya especially. Existing literature shows contrasting findings concerning the impact of such formation and recruitment centres. Through high-level thematic and sentiment analyses, this article examines various Huawei accounts on social networking sites (SNSs) – that is, Facebook and Twitter – in order to better assess: (1) the kind of online corporate communication unfolded by the company with particular regard to these centres; and (2) how the advertising of such centres is perceived by users. The results suggest that Huawei’s online corporate requires better fine-tuning with local SNSs’ users.

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Section: Discussioncontrasting

confidence: 96%

Section: Methodsmentioning

confidence: 99%

Section: Corporate Communication On Snssmentioning

confidence: 99%

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Huawei knowledge transfer in Africa: Corporate communication and users’ responses on social networks

Calzati

2023

Global Media and Communication

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“…(iii) Business strategies in the context of CSR could be identified in 3 studies. This topic also takes on greater importance in each case, based on assigned tweet frequencies It remains to be noted that based on the topic frequencies, within the topic clusters along the CSR triple-bottom-line, those that can generate a direct concern of stakeholders on Twitter also referred to as human interest stood out [64]. Topics that have no implicit direct benefit for stakeholders on twitter, such as human rights, governance or clean water, are identified less frequently.…”

Section: Social Environmental and Economical Csr Topicsmentioning

confidence: 99%

Corporate Social Responsibility on Twitter: A Review of Topics and Digital Communication Strategies’ Success Factors

Pilgrim¹,

Bohnet-Joschko²

2022

Preprint

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Corporate social responsibility (CSR) has become increasingly important for companies in recent years. On the one hand, regulatory frameworks require the disclosure of measures for sustainable management. On the other hand, for long-term corporate success, stakeholders must be strategically engaged in the dialog on sustainability aspects. Social media, and Twitter in particular, offer the potential to foster a meaningful stakeholder dialogue on CSR topics. Due to Elon Musk's acquisition in the fall of 2022, this strategic disruption provides an opportunity to systematically capture the platform's past activities and strategies to synthesize practical information that can guide Twitter usage decision making and be used for research to serve as the basis for future comparative longitudinal studies of changes in usage. We conducted a literature review including 42 papers to contribute to the body of evidence on CSR communication strategies on Twitter across industries and countries by deriving interdisciplinary suggestions for strategic CSR-related stakeholder management. Results cover relevant CSR topics, prioritized stakeholder groups for CSR communication on Twitter and successful communication strategies for companies to obtain beneficial results, such as generating social media capital. The results contribute to the strategic planning and implementation of CSR stakeholder management on Twitter and offer starting points for future studies on social media mining and CSR communication strategies.

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“…Individualistic Western cultures value individual expression more; social media are predominantly used to distribute information, aiming at increasing popularity and attracting followers. In China, social media usage can be seen as a form of collectivist behavior, aimed at promoting togetherness, harmony, and interpersonal relationships (Florenthal & Chao, 2016b;Yuan, 2019).…”

Section: Communication Strategiesmentioning

confidence: 99%

IT Companies on Social Network Sites : Understanding Microblog Practices and User Preferences in Western Countries and China

Zhang

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Weibo, n.d.). Both Chinese and international companies have widely used Weibo to promote their brands and products around the country (e.g., C. R. Wang et al., 2020). Large IT companiesThis dissertation focuses on large IT companies because they were early adopters of social media, have relatively high adoption rates of SNSs (Culnan et al., 2010;Veldeman et al., 2017), and engage users at a higher level than other industries (Araujo & Neijens, 2012). There are probably several reasons for this, including that managers of technology companies have a better grasp of how to use internet technology, while users of technological products are both more familiar with and more likely to use social media (Perry & Bodkin, 2000;Veldeman et al., 2017). Among IT companies, the larger IT companies may be expected to use Twitter in a more sophisticated and elaborate manner than smaller companies. This is in accordance with Xiong et al.'s (2018) argument that company size influences how companies use Twitter for communication: smaller companies with fewer resources use the platform more for one-way communication rather than for marketing purposes. (2%)Government relations "We joined more than 115 businesses urging Congressional leadership to act now and pass a #DACA fix by Jan 19. Here are some of @IBM's #Dreamers telling their own stories:" 62 (1%)

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Comparative analysis of Chinese and Japanese corporate communication on Facebook and Twitter

Cited by 11 publications

References 43 publications

Huawei knowledge transfer in Africa: Corporate communication and users’ responses on social networks

Huawei knowledge transfer in Africa: Corporate communication and users’ responses on social networks

Corporate Social Responsibility on Twitter: A Review of Topics and Digital Communication Strategies’ Success Factors

IT Companies on Social Network Sites : Understanding Microblog Practices and User Preferences in Western Countries and China

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