Comparative analysis of innovative diffusion in the high-tech markets of Japan and South Korea: a use–diffusion model approach

Sawng, Yeong-Wha; Motohashi, Kazuyuki; Gang-Hoon, Kim

doi:10.1007/s11628-012-0166-6

Cited by 10 publications

(6 citation statements)

References 24 publications

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“…Indeed, based on Hirschmann and Holbrook's (1982) re-conceptualization of consumption activity as a series of experiences and Schmitt's (1999) identification of the term experiential marketing, understanding consumer experiences before, during, and after the consumption of a service offering and determining how these experiences shape customer responses have drawn substantial interest from marketing practitioners and scholars (e.g., Berry et al 2002;Meyer and Schwager 2007;Sawng et al 2013). The concept of consumption experience is described in a broad sense by Lewis and Chambers (2000) as the overall outcome of the products, services, and consumption environment encountered by consumers.…”

Section: Introductionmentioning

confidence: 99%

Cognitive and affective constituents of the consumption experience in retail service settings: effects on store loyalty

2015

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Based largely on the recently growing experiential marketing stream, this study explores the joint effects of cognitive assessments of and emotional responses to service experiences on store loyalty in a retail service setting. Experience-related cognitions and store-related cognitions based on evaluations of the service experience, as well as the subsequent positive and negative emotional responses on the part of the customers, are modeled and investigated in terms of effects on store loyalty. Empirical data were collected through a survey of 518 consumers in four coffee shops of two major chains. The results suggest that consumer evaluations of the service experience and store environment may influence store loyalty, both directly and indirectly, through both negative and positive emotional arousals. The relative effects of each construct through different mechanisms are the primary research questions investigated in this study. Managerial implications and future research directions are also discussed.

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Section: Introductionmentioning

confidence: 99%

Cognitive and affective constituents of the consumption experience in retail service settings: effects on store loyalty

2015

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“…We also note that the B2B context and process innovations are overrepresented in the empirical setting of the medical, health and pharmaceutical sector as well as the agriculture and farming sector. Atkin et al, 1998Bergstrom and Hoglund, 2014Boyd and Mason, 1999Chiyangwa and Alexander, 2015Cho and Koo, 2012Evanschitzky et al, 2015Jin, 2013Kah et al, 2016Kauffman and Techatassanasoontorn, 2009Kavak and Demirsoy, 2009Lee, 2014Lin and Wu, 2013Loogma et al, 2012Moldovan et al, 2015Park and Yoon, 2005Sawng et al, 2013Stafford, 2003Svensson, 2014 Our second grouping strategy employed an inductive approach to allow the emergence of a generic set of variable categories. Repeated iterations between the data and the diffusion of innovations theory led us to propose four groups of variablessociodemographic, personality, behavioural, and resources -which essentially define the characteristics of the adopting unit, in other words, the individual.…”

Section: Resultsmentioning

confidence: 99%

Innovators and Early Adopters in the Diffusion of Innovations: A Literature Review

Dedehayir

Ortt

Riverola

et al. 2019

Digital Disruptive Innovation

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Despite accounting for a very small percentage of the population that adopts an innovation, the 'innovators' and 'early adopters'-representing the two earliest groups of individuals to acquire the new product or service-play a crucial role in the dissemination of the innovation to larger market segments. The objective of this paper is to understand the characteristics of these individuals that positively influence their decisions to adopt innovations. We argue that awareness of these traits will enable firms to attain speedier uptake of their offerings while aiding policymakers achieve quicker and wider proliferation of new technologies intended for societal benefit. We undertake a review of the literature studying the diffusion of innovations, and show future directions that this framework should take to analyse the adoption lifecycle.

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“…Japan is a leading technology and service provider in the world. Due to the exposure to various technological devices during the last decade, the Japanese market has matured in terms of experiences and knowledge about new technologies (Swang et al, 2013). Interestingly, the result of Japan is contrast to that of China: among the three predictor variables, perceived usefulness is a crucial factor for quality perception.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

How Perceived Quality Works in New Technology Adoption Process

Kim

Yuan

Kim

et al. 2014

Journal of Global Information Management

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This study attempts to explore the role of consumer's perception of quality within the new technology adoption process which is given little attention in the field of Information systems. In this regard, the authors developed an exploratory conceptual model in the level of consumer perception by exploring the antecedent of perceived quality. Three factors are introduced as determinants of perceived quality: perceived usefulness, perceived risk and trialability. Moreover, the authors investigate cross national differences among three countries including China, Korea and Japan by estimating our proposed model. An empirical study is conducted with analysis of the adoption mechanism for a new innovative product. Data analysis results support the authors proposed hypotheses, and significant differences are found among the three countries in regards to the new technology adoption process.

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Comparative analysis of innovative diffusion in the high-tech markets of Japan and South Korea: a use–diffusion model approach

Cited by 10 publications

References 24 publications

Cognitive and affective constituents of the consumption experience in retail service settings: effects on store loyalty

Cognitive and affective constituents of the consumption experience in retail service settings: effects on store loyalty

Innovators and Early Adopters in the Diffusion of Innovations: A Literature Review

How Perceived Quality Works in New Technology Adoption Process

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