Comparative Analysis of the Health Care Institutions’ Competitiveness Level

Klapkiv, Yuriy; Vovk, Viktoriia; Klapkiv, Lyubov

doi:10.14254/1800-5845/2020.16-3.6

Cited by 10 publications

(6 citation statements)

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“…Under these conditions, the study of advanced medical organizations of the regional health system may fall into the "learning traps" described by Annie Liang and Xiaosheng Mu, when researchers "get stuck observing suboptimal sources and information aggregation is ineffective" (Liang and Mu, 2020). All this, in turn, leads to numerous distortions in the ratings (when biased estimates are taken or ratings reflecting "imaginary reality" (Klapkiv et al, 2020;Kislitsyna et al, 2020). It can be noted that numerous studies of the information economy predict such distortions (Kamenica, 2017;Balandina et al, 2020).…”

Section: Discussionmentioning

confidence: 99%

Competitiveness of healthcare institutions of regional clusters in the global crises era of COVID-19

2021

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Background of the study: In the current situation of the global COVID-19 pandemic the role of a strong medical cluster operating in a specific territory in a specific region or even in a country is incredibly increasing. A strong regional medical cluster in these conditions determines the level of health of the population, the ability to cope with the serious challenges of the pandemic and minimize its negative consequences, both the health of citizens and the economy of the region. Purpose of the article: The purpose of this paper is to determine the factors that have the strongest impact on the competitiveness of medical organizations in the region in the new conditions of a pandemic and its consequences, as well as to identify promising mechanisms for its assessment and ranking. Methods: In this work, methods of statistical, strategic and matrix analysis are used, on the basis of which the factors of competitiveness of healthcare organizations in the region can be determined and ranked, which makes it possible, by ranking, to identify the most significant of them during the COVID-19 pandemic and its consequences. Findings & Value added: The results of this study made it possible to test new mechanisms for assessing the competitiveness of healthcare institutions in the new conditions of a pandemic and to study the influence of the most significant factors of competitiveness on the regional and global competitiveness of the region in the conditions of COVID-19.

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Section: Discussionmentioning

confidence: 99%

Competitiveness of healthcare institutions of regional clusters in the global crises era of COVID-19

2021

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“…The aspect of competitiveness plays an important role in formation of the brand positioning strategy. The benefits of marketing can be achieved by increasing the competitiveness of the brand (Shahbaz et al, 2021;Pashkova, 2020;Zufarova, 2020;Klapkiv et al, 2020). Competitiveness and brand research needs to be focused on a consumer perception.…”

Section: Literature Reviewmentioning

confidence: 99%

Brand Positioning Strategy in the Competitive Aspect

Kraujalienė

Kromalcas

2022

Business: Theory and Practice

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A new brand for an organization is inseparable from organizational identity. The aim of the research is to investigate the positioning strategy in terms of competitiveness and visitors of Kaunas District Public Library (KDPL). Research methodology: analysis of scientific literature and statistical data, staff survey, SWOT analysis. Main findings: the flow of visitors of KDPL in the period of 2018–2020 has decreased by a quarter, the user portrait consists of 5 user groups (employed, studying, pre-school children, unemployed persons and others), the number of library users by gender did not change, 70% consists of women, attendance of four user groups decreased or remained virtually unchanged, when the amount of employed users increased by about 16 percent. SWOT analysis has shown the absence of a brand positioning strategy. Qualitative study of the library competitors users’ needs and expectations can be analysed further. The local position of KDPL’s has shown the potential to grow up in Kaunas city. The originality of the paper covers individualized research on a brand positioning strategy of public sector organization, while the available research has been carried out on private branding. The current research will be useful for KDPL and other public organisations.

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“…These differences arise primarily due to other motivations of medical tourists. The key motives of medical tourism include the following: Commercial factors (lower cost of treatment and diagnosis in developing countries; combination of medical tourism with traditional tourism, which is the priority patient); Qualitative factors (more modern level of medical technologies, expectations of more qualified medical care and service, focus on the medical achievements of the selected doctor) [ 20 ]; Social factors (lack of paid health insurance in their country, presence of health insurance that does not cover the disease, lack of full state health insurance combined with high cost of private health insurance, unavailable procedures, i.e., “bypass tourism”, or procedures that are not provided in their country) [ 11 , 15 , 21 , 22 ]; Personal factors (the need to maintain confidentiality, the bias of the patient’s views, previous personal experience or the experience of people in the circle of trust, i.e., intimate circle). …”

Section: Introductionmentioning

confidence: 99%

“…Qualitative factors (more modern level of medical technologies, expectations of more qualified medical care and service, focus on the medical achievements of the selected doctor) [ 20 ];…”

Section: Introductionmentioning

confidence: 99%

Identification of Factors for the Development of Medical Tourism in the World

Vovk

Beztelesna

Pliashko

2021

IJERPH

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The overall objective of the given paper was to study the relationship of inbound medical tourism destinations with international tourism, economic development of recipient countries, the development of national healthcare systems and the institutional features of their environment, in terms of protection of the rights and freedoms of both business and citizens. In order to achieve this objective, the authors used methods of grouping, as well as correlation and regression analysis. The conducted study revealed that the formation of medical tourism destinations in countries with high social and economic development occurs in a balanced and unidirectional manner; simultaneously, one can see that the countries with “new economic development” form a sufficiently powerful and competitive market for medical tourism. All these countries have one thing in common: namely, there is a link between medical tourism and healthcare funding, international tourism and development of political and civil freedoms. Nevertheless, the noted aspects are not dominant enough, and this indicates that there are other internal factors and their configurations which shape a positive image of countries for medical tourism development. This finding leads to the necessity of further analysis in this field with a breakdown into separate countries or destinations.

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Comparative Analysis of the Health Care Institutions’ Competitiveness Level

Cited by 10 publications

References 0 publications

Competitiveness of healthcare institutions of regional clusters in the global crises era of COVID-19

Competitiveness of healthcare institutions of regional clusters in the global crises era of COVID-19

Brand Positioning Strategy in the Competitive Aspect

Identification of Factors for the Development of Medical Tourism in the World

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