Abstract-This paper presents the integration of Short Message Service Application Programming Interface in a Web-Based Student Support Services System for a university would facilitate two-way communication between the students, faculty and other stakeholders. It aims to keep in contact with students and deliver significant information arising from the University using the system's SMS facility offering auto-reply feature. Based on the survey, the respondents highly accepted the developed system. Thus, utilizing it as an alternative to the university's existing media of communication would enable the system users to avail of an effective and convenient manner of getting information from the university anytime. The manner of disseminating would become speedy, timely, and appropriate. Furthermore, using the system in an academe would result to paperless capturing, speedy recording and filing of students' records; standardized format of academic-related forms, timely dissemination and receipt of academic-related information through SMS; and production of accurate reports.Index Terms-Web-based student support services system, student support services, short message service, application programming interface, SMS-API.