A product form design and evaluation model are proposed. In this method, the forms can be evaluated by three sub-evaluation models which can help designers to grasp consumers’ preferences. In the process, the overall shape is first disassembled into several shape elements, and a morphological chart is constructed. Then, the priority of shape elements is analyzed through the fuzzy analytical hierarchy process, and several required combinations are selected from a morphological chart. Moreover, the fuzzy comprehensive evaluation (I), preference questionnaire (II), and quadratic curvature entropy (III) of the selected combinations are analyzed. Finally, the results of I, II, and III are compared. In conclusion, the three sub-evaluation systems are consistent, which confirms the applicability of the proposed model.