Comparative content analysis of food and nutrition advertisements in Ebony, Essence, and Ladies' Home Journal

Pratt, Charlotte; Pratt, Cornelius B.

doi:10.1016/s0022-3182(12)80259-7

Cited by 50 publications

(25 citation statements)

References 13 publications

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“…The commercials aired during the study time frame were content analyzed. Content analysis methodology was employed because it permits researchers to describe the use of visual and linguistic elements in television commercials in an objective, systematic, and quantitative manner (Berelson, 1971;Pratt & Pratt, 1995). This methodology also enables researchers to "provide knowledge, new insights, a representation of 'facts', and a guide to action" (Krippendorf, 1980, p. 21) as well as draw "replicable and valid inferences from the data to their context" (Krippendorf, 1980, p. 21), which can facilitate our understanding of how television commercials may impact nutrition knowledge, attitudes, and behaviors (Pratt & Pratt, 1995).…”

Section: Methodsmentioning

confidence: 99%

Saturday Morning Children's Television Advertising: A Longitudinal Content Analysis

Byrd‐Bredbenner

2002

Family & Consum Sci Res J

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The content of advertisements broadcast in 1993 and 1999 during top‐ranked Saturday morning children's network television programs was analyzed and compared with dietary recommendations and advertising guidelines. Study data were compared to earlier work to create a longitudinal perspective. One fourth to one sixth of broadcast time was devoted to commercials. Over the past three decades, food was the largest advertisement category. Produce, protein‐rich foods, and dairy products were rarely advertised. Advertisements for breakfast cereals and foods high in sugar or fat predominated. Food advertisements over the past 30 years are not reflective of dietary recommendations. However, most adhered to advertising guidelines.

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Section: Methodsmentioning

confidence: 99%

Saturday Morning Children's Television Advertising: A Longitudinal Content Analysis

Byrd‐Bredbenner

2002

Family & Consum Sci Res J

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“…Exposure to advertising for energy‐dense, nutrient‐poor foods may increase consumption of these foods, particularly among children . Magazines targeted to African American adults also are dominated by advertisements for low‐cost, energy‐dense foods and are less likely to contain health‐oriented messages . Such an imbalanced information environment may limit awareness of and the ability to choose healthful foods …”

Section: Cultural Considerationsmentioning

confidence: 99%

Designing culturally sensitive dietary interventions for African Americans: review and recommendations

et al. 2013

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Despite consensus that dietary intervention programs should be culturally sensitive, relatively little is known about approaches to developing culturally sensitive interventions. With a focus on African Americans, the present review summarizes the existing literature on cultural considerations when working with this population and suggests strategies for the development of culturally sensitive interventions to modify the dietary practices of African Americans. Interventions to improve dietary behaviors and nutritional status among African Americans are needed urgently in order to reduce morbidity and mortality from diet-related diseases in this population. Findings are intended to serve as a guide for future research and practice on culturally sensitive approaches for effecting such changes.

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“…In particular, food advertisements can effectively reach uninformed or uneducated consumers, because they are advertised mainly through broadcasting media. Content analyses of food advertisements have consistently reported strategies related to the product's taste and nutrition, instead of its health claims (Hickman, Gates, & Dowdy, 1993;Lohmann & Kant, 2000;Lord, Eastlack, & Stanton, 1987, 1988Pratt & Cornelius, 1995). In 1987, Lord and colleagues investigated the frequency of health claims in food advertisements in the United States to observe the companies' responsiveness to the growing public interest in health.…”

Section: Studies Of Health Claimsmentioning

confidence: 99%

Health Claims for Food Products Advertised on Korean Television and Their Regulation: A Content Analysis

Choi

Kim

2011

Journal of Health Communication

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This article reviews the landmark studies of advertising claims and analyzes the health claims for food products advertised on Korean TV. The present study examined 1,479 food commercials aired on three major television networks from 2005 to 2007. The commercials containing health claims accounted for 29.5% of the total. The health claims ranged from the nutrient content to the use of ambiguous expressions such as "healthy." Among the 5 types of health claims considered, specific nutrient claims ranked first (11.1%), followed by general health claims (9.4%). The regulatory policies of Korea concerning such advertising claims were compared with those of the United States. The results of this study are expected to have important implications for Korean policymakers who need better ways to regulate health claims for food products.

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Comparative content analysis of food and nutrition advertisements in Ebony, Essence, and Ladies' Home Journal

Cited by 50 publications

References 13 publications

Saturday Morning Children's Television Advertising: A Longitudinal Content Analysis

Saturday Morning Children's Television Advertising: A Longitudinal Content Analysis

Designing culturally sensitive dietary interventions for African Americans: review and recommendations

Health Claims for Food Products Advertised on Korean Television and Their Regulation: A Content Analysis

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