2022
DOI: 10.1080/00031305.2021.2000495
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Comparative Probability Metrics: Using Posterior Probabilities to Account for Practical Equivalence in A/B tests

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Cited by 5 publications
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“…The first is a Bayesian approach to inference, whereby evidence in favour and against the null can be separately assessed. The second is replacing the point null hypothesis with a region of practical equivalence (ROPE) consisting of values of negligible magnitude for the effect of interest (Kruschke [1]; Stanton [7]; Kelter [8]; Kelter [9]; Liao et al [10]; Maximilian et al [11]; Stevens and Hagar [12]), and exploiting the ability of Bayesian analysis to quantify the evidence of the effect falling inside/outside the region. Third: we move away from a binary decision, where the outcome of the hypothesis test is either accept or reject, in favour of a ternary logic that accommodates a third, "uncertain", outcome of the test.…”
Section: Introductionmentioning
confidence: 99%
“…The first is a Bayesian approach to inference, whereby evidence in favour and against the null can be separately assessed. The second is replacing the point null hypothesis with a region of practical equivalence (ROPE) consisting of values of negligible magnitude for the effect of interest (Kruschke [1]; Stanton [7]; Kelter [8]; Kelter [9]; Liao et al [10]; Maximilian et al [11]; Stevens and Hagar [12]), and exploiting the ability of Bayesian analysis to quantify the evidence of the effect falling inside/outside the region. Third: we move away from a binary decision, where the outcome of the hypothesis test is either accept or reject, in favour of a ternary logic that accommodates a third, "uncertain", outcome of the test.…”
Section: Introductionmentioning
confidence: 99%