2020
DOI: 10.1007/s12525-020-00395-7
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Comparative study of customer relationship management research from East Asia, North America and Europe: A bibliometric overview

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Cited by 21 publications
(11 citation statements)
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References 104 publications
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“…As Martorell Cunill et al (2019) stated, this also enables the comparison of results with other studies and thus an evaluation of the progress made in the field of tourism, leisure and hospitality. In that respect, like Liu et al (2020), we aim to improve our study by comparing these results with similar analyses for other regions, such as East Asia and North America. In addition, as indicated by Mulet-Forteza et al (2019a), this paper will allow researchers to define new trends in the field by comparing the results herein with those obtained using experimental methods, thus allowing an exploration of novel theories through which new conceptual frameworks may be developed.…”
Section: Discussionmentioning
confidence: 98%
“…As Martorell Cunill et al (2019) stated, this also enables the comparison of results with other studies and thus an evaluation of the progress made in the field of tourism, leisure and hospitality. In that respect, like Liu et al (2020), we aim to improve our study by comparing these results with similar analyses for other regions, such as East Asia and North America. In addition, as indicated by Mulet-Forteza et al (2019a), this paper will allow researchers to define new trends in the field by comparing the results herein with those obtained using experimental methods, thus allowing an exploration of novel theories through which new conceptual frameworks may be developed.…”
Section: Discussionmentioning
confidence: 98%
“…In addition to the application of various text mining algorithms, we performed bibliometric analyses to complement the main results of cluster analysis through quantitative techniques and broaden our knowledge acquired about the research field (Liu et al, 2020). We thereby adhere to the tradition, in which other EM authors conducted bibliometric analyses for different purposes in EM (e.g., Fischbach et al, 2011;Liu et al, 2020). In bibliometric analyses, researchers generally evaluate bibliographic data on records collected from a publication database and apply mathematical and statistical techniques.…”
Section: Bibliometric Analysismentioning
confidence: 99%
“…In doing so, it is possible to uncover interesting insights and summarize the structure of the dataset as well as the publications' content (Donthu et al, 2021;Hassan & Loebbecke, 2017;Zupic & Čater, 2015). Advantages to qualitative review-based analyses stem among others from the possibility of explorative pattern detection, an improved understanding of the research field, and the objective analysis (Daim et al, 2006;Fischbach et al, 2011;Liu et al, 2020). By following the workflow proposed by Zupic and Čater (2015) according to five steps (cf.…”
Section: Bibliometric Analysismentioning
confidence: 99%
“…CRM solutions are increasingly being used to manage the “student experience” in HEIs. To date, however, there is much confusion, in both commercial and academic domains, what defines CRM; and much literature discusses the difficulty of using just one CRM definition (Liu et al. , 2020; Buttle and Maklan, 2015; Plakoyiannaki and Saren, 2006).…”
Section: Introductionmentioning
confidence: 99%
“…CRM solutions are increasingly being used to manage the "student experience" in HEIs. To date, however, there is much confusion, in both commercial and academic domains, what defines CRM; and much literature discusses the difficulty of using just one CRM definition (Liu et al, 2020;Buttle and Maklan, 2015;Plakoyiannaki and Saren, 2006). Literature defines CRM as a core business strategy, which integrates internal processes and functions, and external networks, to create and deliver relevant value to targeted stakeholders, i.e.…”
Section: Introductionmentioning
confidence: 99%