2013
DOI: 10.24002/jik.v5i1.221
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Comparing Case Study and Ethnography as Qualitative Research Approaches

Abstract: Case study and ethnography are two of the most popular qualitative research approaches. As more scholars have interests in researching social phenomena, the application of case study and ethnography are growing rapidly. For instance, most of interpersonal communication and marketing communication research tend to apply case studies, while several intercultural communication research prefer to employ ethnography. It is important to understand the background of each method before choosing which technique that wi… Show more

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Cited by 29 publications
(24 citation statements)
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“…The study adopted ethnographic research methodology of in depth interviews, participant observation (Flick, 2009; Suryani, 2013) and informal interviews. The fieldwork took place in Amsterdam from January 2014 till January 2015.…”
Section: Methodsmentioning
confidence: 99%
“…The study adopted ethnographic research methodology of in depth interviews, participant observation (Flick, 2009; Suryani, 2013) and informal interviews. The fieldwork took place in Amsterdam from January 2014 till January 2015.…”
Section: Methodsmentioning
confidence: 99%
“…Youth Amplified was an intrinsic case study, chosen for its intrinsic value as an informal educational setting that produced dialogue amongst youth (Suryani 2013). The radio show was studied for exploratory and descriptive purposes, shedding light on an example of a critical pedagogy intervention, rather than to explain generalisable learning processes that apply across contexts (McCutcheon & Meredith 1993).…”
Section: Youth Amplified As a Case Studymentioning
confidence: 99%
“…Critique of the two studies also will be offered. Ethnography and case study are chosen to be compared because they are two of the most popular approaches in qualitative methods (Suryani, 2008). In addition, both approaches have a similar theoretical framework.…”
Section: Introductionmentioning
confidence: 99%