1994
DOI: 10.1086/209369
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Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences

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Cited by 305 publications
(199 citation statements)
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References 27 publications
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“…In general, the findings of these studies imply that evaluating an IT at the attribute level helps one identify the most critical attributes in relation to IT continuance. The marketing literature also indicates that consumers with previous experience of a product will more likely evaluate their experience of it at the attribute level rather than at an aggregate level (Gardial et al, 1994). Thus, the decomposed approach is particularly meaningful in the post-adoption stage IT use.…”
Section: Decomposing Expectation Confirmation Theorymentioning
confidence: 99%
“…In general, the findings of these studies imply that evaluating an IT at the attribute level helps one identify the most critical attributes in relation to IT continuance. The marketing literature also indicates that consumers with previous experience of a product will more likely evaluate their experience of it at the attribute level rather than at an aggregate level (Gardial et al, 1994). Thus, the decomposed approach is particularly meaningful in the post-adoption stage IT use.…”
Section: Decomposing Expectation Confirmation Theorymentioning
confidence: 99%
“…PONOVNA UPOTREBA PROIZVODA NA PRIMERU IHTM TRANSMITERA Vrednost proizvoda za potrošača je ukupna procena proizvoda zasnovana na percepciji onoga što je primljeno i onoga šta je dato [18]. Takođe, potrošači mogu različito da tumače osobine i karakteristike proizvoda prilikom kupovine u odnosu kada se proizvod koristi [19]. Dakle, neophodno je da se racionalizuje dizajn proizvoda, tj.…”
Section: Slika 1 -Zatvorena Petlja Protoka Materijala U Održivomunclassified
“…Diantaranya yang terpenting adalah sorotan terhadap dimensionalitas perilaku tersebut secara individual, meliputi faktor-faktor kognitif, afektif, dan konatif (Oliver, 1980(Oliver, , 1993(Oliver, , 1999(Oliver, , 2004Liljander dan Strandvic, 1997;Soderlund dan Vilgon, 1999;McQuity et al, 2005;Athanassopoulos et al, 2000;Varki dan Colgate, 2001;Juarrero dan Adams, 2001;Rust et al, 2004;Gardial et al, 1994;Flint et al, 2002;Bettman, 1999;Sen, 1998;Vigneron dan Johnson, 1999).…”
Section: Studi-studi Perilaku Pelangganunclassified