Comparing public attitudes towards energy technologies in Australia and the UK: The role of political ideology

Clulow, Zeynep; Ferguson, Michele; Ashworth, Peta; Reiner, David

doi:10.1016/j.gloenvcha.2021.102327

Cited by 24 publications

(15 citation statements)

References 65 publications

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“…This involves the classification of people, events and views into clusters, groups and classes so that the world is viewed and interpreted with a predetermined reference point . It is proposed that a consumer's political ideology will influence how they engage and respond to AI as previous research has identified that political ideology influences consumers' attitudes to AI (Cui and van Esch, 2022) as well as technologies such as energy technology including renewable energy sources (Clulow et al, 2021) and autonomous vehicle adoption (Mack et al, 2021). Although being established in the literature as a factor that influences consumers' perceptions and use of technology, to the authors' knowledge and as can be seen in Table 1, little research has examined the effect of political ideology on consumer responses to AI in financial services.…”

Section: Moderatorsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Feeling the love? How consumer's political ideology shapes responses to AI financial service delivery

Riedel

Mulcahy

Northey

2022

IJBM

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PurposeThis paper aims, first, to examine artificial intelligence (AI) vs human delivery of financial advice; second, to examine the serial mediating roles of emotion and trust between AI use in the financial service industry and their impact upon marketing outcomes including word of mouth (WOM) and brand attitude; and third, to examine how political ideology moderates' consumers' reactions to AI financial service delivery.Design/methodology/approachA review of the extant literature is conducted, yielding seven hypotheses underpinned by affect-as-information theory. The hypotheses are tested via three online scenario-based experiments (n = 801) using Process Macro.FindingsThe results of the three experiments reveal consumers experience lower levels of positive emotions, specifically, affection, when financial advice is provided by AI in comparison to human employees. Secondly, across the three experiments, conservative consumers are shown to perceive somewhat similar levels of affection in financial advice provided by AI and human employees. Whereas liberal consumers perceive significantly lower levels of affection when serviced by AI in comparison to conservatives and human employee financial advice. Thirdly, results reveal affection and trust to be serial mediators which explain consumers' WOM and brand attitudes when financial services are provided by AI. Fourthly, the investment type plays an important role in consumers’ reactions to the use of AI.Originality/valueTo the best of the authors’ knowledge, this research is one of the first to study political ideology as a potential moderator of consumers’ responses to AI in financial services, providing novel contributions to the literature. It further contributes unique insights by examining emotional responses to AI and human financial advice for different amounts and types of investments using a comprehensive approach of examining both valence and discrete emotions to identify affection as a key explanatory emotion. The study further sheds insights relating to how emotions (affection) and trust mediate the relationship between AI and WOM, and brand attitudes, demonstrating an affect-attitude psychological sequence that explains consumers’ reactions to AI in financial services.

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Section: Moderatorsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Feeling the love? How consumer's political ideology shapes responses to AI financial service delivery

Riedel

Mulcahy

Northey

2022

IJBM

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“…There is no question that throughout the world, political ideology presents a powerful predictor of individual perceptions of everything from support for COVID-19 vaccinations (Debus & Tosun, 2021) to support for climate change (McCright, Dunlap, & Marquart-Pyatt, 2016) to support for alternative energy (Clulow et al, 2021) to support for governmental spending on environmental protection (Yen & Zampelli, 2021). Yet, despite all of this, some studies (Mason, 2015) suggest that individuals dislike each other based on one's political ideology more than they disagree on policy issues.…”

Section: Introductionmentioning

confidence: 99%

Political ideology and nuclear energy: Perception, proximity, and trust

McBeth

Wrobel

Woerden

2022

Review of Policy Research

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Political ideology is an increasingly powerful force in support of public policy. Historically, nuclear energy has found more support among political conservatives.This study updates the literature on political ideology and support for nuclear energy by examining how political ideology is associated with perceptions of nuclear energy and trust of nuclear information sources. After POLITICAL IDEOLOGY AND NUCLEAR ENERGY and how proximity influences perceptions. The perceptions of political moderates were particularly important in providing a more complex understanding of political ideology and nuclear energy issues.

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“…Besides economic efficiency, non-financial factors also play an important role with regard to investing in green technologies [9]. Homeowners are motivated by their environmental awareness [10][11][12][13][14], a high rate of self-sufficiency [15][16][17] as well as an interest in innovative technologies [18].…”

Section: Introductionmentioning

confidence: 99%

Integrated Modelling of Decentralised Energy Supply in Combination with Electric Vehicle Charging in a Real-Life Case Study

et al. 2021

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Intelligent integration of decentralised energy resources, local storage and direct consumption are key factors in achieving the transformation of the energy system. In this study, we present a modular simulation concept that allows the planning of decentralised energy systems for buildings and building blocks. In comparison to related studies, we use a simulation model for energy planning with a high time-resolution from the perspective of the energy system planner. In this study, we address the challenges of the grid connection in combination with an increasing number of electric vehicles (EV) in the future. The here developed model is applied for an innovative building block in Germany with a photovoltaic (PV) system, a combined heat and power (CHP) unit, battery storage and electric vehicles. The results of the simulation are validated with real-life data to illustrate the practical relevance and show that our simulation model is able to support the planning of decentralised energy systems. We demonstrate that without anticipating future electric vehicle charging, the system configurations could be sub-optimal if complete self-sufficiency is the objective: in our case study, the rate of self-sufficiency of the net-zero energy building will be lowered from 100% to 91% if considering electric vehicles. Furthermore, our simulation shows that a peak minimising operation strategy with a battery can prevent grid overloads caused by EV charging in the future. Simulating different battery operation strategies can further help to implement the most useful strategy, without interruption of the current operation.

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Comparing public attitudes towards energy technologies in Australia and the UK: The role of political ideology

Cited by 24 publications

References 65 publications

Feeling the love? How consumer's political ideology shapes responses to AI financial service delivery

Feeling the love? How consumer's political ideology shapes responses to AI financial service delivery

Political ideology and nuclear energy: Perception, proximity, and trust

Integrated Modelling of Decentralised Energy Supply in Combination with Electric Vehicle Charging in a Real-Life Case Study

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