2004
DOI: 10.1016/j.irle.2004.08.007
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Comparing quality signals as tools of consumer protection: are warranties always better than advertisements to promote higher product quality?

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Cited by 22 publications
(10 citation statements)
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“…Wicks and Roethlein (2009) hypothesised that the concept of quality has altered in accordance with cultural perception. Noll (2004) also stated that cultural influences determine the application and importance of quality signals. Verbeke et al (2013) believed that halal is a socio-culturally constructed quality criterion which incorporates both the physical attributes of a product and the conditions under which the products were produced.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Wicks and Roethlein (2009) hypothesised that the concept of quality has altered in accordance with cultural perception. Noll (2004) also stated that cultural influences determine the application and importance of quality signals. Verbeke et al (2013) believed that halal is a socio-culturally constructed quality criterion which incorporates both the physical attributes of a product and the conditions under which the products were produced.…”
Section: Literature Reviewmentioning
confidence: 99%
“…In China, however, the influence of economic factors in dairy consumption should be decreasing, since consumers’ incomes have increased enough for them to be able to afford milk products, especially in the case of urban consumers [7]. Food safety incidents have been identified as having a significant impact on milk consumption [8,9,10,11,12,13]. The Sanlu group melamine-contaminated milk power incident in the milk industry in 2008 rocked China, leading to several hundred thousand infants suffering from procreation and urinary system damage, and the death of four children.…”
Section: Introductionmentioning
confidence: 99%
“…They suggested that the impact of a signal on consumers' perceptions of quality is a function of both the signal's relevant information content and its credibility. Noll (2004) provided an overview on the role and various kinds of quality indicators like warranty, advertising, etc. and developed an economic model to examine the presumed superiority of warranties as a quality signal 416 IJQRM 32,4 of consumer protection.…”
Section: Introductionmentioning
confidence: 99%