Comparing the Determining Factor on Consumer Visits at Convenience Store in Palembang

Fitrianto, M. Eko; Daud, Islahuddin

doi:10.2991/icosop-16.2017.37

Proceedings of the 1st International Conference on Social and Political Development (ICOSOP 2016) 2017

DOI: 10.2991/icosop-16.2017.37

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Comparing the Determining Factor on Consumer Visits at Convenience Store in Palembang

M. Eko Fitrianto¹,

Islahuddin Daud²

Abstract: Abstract-Convenience

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2020

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Cited by 1 publication

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How Convenience, Price, Store Layout and Technology Influence Buying Behaviour of Different Millennial Groups in the Convenience Store in Vietnam

Thao

2020

EAB

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It is undeniable that convenience stores have expanded rapidly in the Vietnam retail market in recent years [1]. Convenience store chains such as Circle K, 7-Eleven, VinMart and B's Mart have been popular grocery shopping destinations for shoppers in Vietnam due to the busy modern life and the restricted time for shopping. Noticeably, Millennials with the tremendous spending power have become an important shopper group of the convenience store. This research goes to find out the Millennials' buying behaviour and the influential levels of factors including convenience, store layout, price and technology on different Millennial groups in this market.

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How Convenience, Price, Store Layout and Technology Influence Buying Behaviour of Different Millennial Groups in the Convenience Store in Vietnam

Thao

2020

EAB

View full text Add to dashboard Cite

show abstract

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Comparing the Determining Factor on Consumer Visits at Convenience Store in Palembang

Abstract: Abstract-Convenience

Cited by 1 publication

References 20 publications

How Convenience, Price, Store Layout and Technology Influence Buying Behaviour of Different Millennial Groups in the Convenience Store in Vietnam

How Convenience, Price, Store Layout and Technology Influence Buying Behaviour of Different Millennial Groups in the Convenience Store in Vietnam

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