“…The core of the business model proposed in this paper is based on the recommendations of the European Commission for Open Innovation 2.0 (Nepelski, 2019). In defining the business model, experiences from the analysis of public administration support for the development of open innovation in Vojvodina (Anisic et al, 2013) were used, as well as the analysis of barriers to open innovation in the Republic of Macedonia (Janevski et al, 2015) and the Republic of Serbia (Sarić et al, 2019).The model's domain of application are smart city services, functionalities specialized for this domain are provided by the Open Innovation Platform, an approach based on best practice in Crowdsourcing platforms, which includes crowdsourcing, crowdfunding, microwork, social product development (SPD) and the sharing economy (Abhari et al, 2022). Crowd based open innovation business models enables companies to find sources of innovation and actors in the innovation process in the business environment and among citizens.…”