“…There is no scale to permit an assessor to characterize the level difference. Nonetheless, evidence presented so far in the literature has shown good correlation between CATA frequencies and attribute intensities (Bruzzone, Ares, & Giménez, 2012;Reinbach, Giacalone, Ribeiro, Bredie, & Frøst, 2014). CATA questions are being used increasingly in consumer questionnaires, and have been the subject of numerous methodological investigations published in this journal Ares et al, , 2014Jaeger et al, 2014).…”