Reaching of the Pan-European decarbonisation targets requires radical steps (e.g., phase out of gas and coal) and the development of innovative business models to support the uptake of Renewable Energy Sources. Implementing new business models will be central to provide incentives for the advancement of and investments in new technologies. This study employs the e3value business modelling methodology for exploring hydrogen production from curtailed renewable electricity and identifies potential barriers, which may prevent investment into the Power-to-Gas infrastructure for utilising curtailed electricity from RES. Following the e3value methodology the study identifies the main involved actors, activities, and value exchanges between them. Based on the modelling the study identifies the critical barriers and suggests the next steps for resolving these.