Competition, cooperation, and interconnection:
      ‘Metaphor families’ and social systems

Morgan, Pamela

doi:10.1515/9783110199154.4.483

Cited by 10 publications

(4 citation statements)

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“…Studies of metaphors in business discourse have shown that very productive source domains for metaphorical expressions in the language of economics and business are HEALTH, WAR and SPORT. For example, in her study of metaphor families in American media, Morgan (2008) shows that business competition is conceptualized in terms of WAR, (TEAM) SPORT, RACE, GAME and PREDATION. The other strand of research focuses on figurative language learning, primarily strategies involving the use of conceptual metaphor in ESP classes.…”

Section: Figurative Language In Business Discourse and Esp Learningmentioning

confidence: 99%

Idiom Variation in Business English Textbooks: A Corpus-Based Study

Parizoska¹,

Rajh²

2017

ESP Today

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This paper deals with the variation of idioms from sport which are used to talk about competition in business, e.g. a level playing field. In business English textbooks they are listed in one form, whereas corpus data show that they occur in two or more lexical and/or syntactic forms. Furthermore, it has been shown that alterations result in a change in the overall meaning of the idiom and that different variation types serve specific functions. In order to explore the variability of idioms included in business English textbooks, we conducted two corpus studies of ten competition idioms. The aim is to show that competition idioms vary lexically and syntactically, and that there may be considerable differences between the textbook form and those in which the idioms occur in the corpora. In addition, we will give a cognitive linguistic account of how different variation types affect the idiomatic meaning and what functions they fulfil. The findings may have implications for teaching figurative language in ESP given that (1) idiom variation presents a challenge to non-native users of English, (2) idioms are frequently creatively exploited in discourse, and (3) idioms are used not only to convey information but also evaluation.Key words idioms, variation, business English, textbook, corpus. * Corresponding address: Jelena Parizoska, Studij dizajna, Frankopanska 12, 10000 Zagreb, Croatia. IDIOM VARIATION IN BUSINESS ENGLISH TEXTBOOKS:A CORPUS-BASED STUDY Vol. 5(1)(2017): SažetakTema ovoga rada je varijantnost engleskih idioma koji tržišnu konkurenciju opisuju na osnovu sporta, npr. a level playing field 'ista pravila za sve'. U udžbenicima poslovnog engleskog jezika ti se idiomi navode u samo jednom obliku premda podaci iz korpusa pokazuju da se javljaju u dva ili više leksičkih i(li) sintaktičkih oblika. Prethodna istraživanja pokazuju da upotreba idioma u različitim oblicima ujedno znači i promenu njihovog značenja, kao i da se različite vrste varijanata upotrebljavaju u različite svrhe. U ovom radu prikazujemo dva korpusna istraživanja varijantnosti deset idioma koji se odnose na tržišnu konkurenciju, a koriste se u udžbenicima poslovnog engleskog jezika. Cilj nam je da pokažemo kako ti idiomi imaju promenljiv leksički sastav i strukturu, te da postoje značajne razlike između oblika idioma navedenih u udžbenicima i oblika koji se javljaju u korpusu. Uticaj različitih vrsta varijanata idioma na njegovo značenje i funkciju tumači se u teorijskom okviru kognitivne lingvistike. Rezultati imaju važne posledice za poučavanje figurativnih izraza u engleskom jeziku struke, uzevši u obzir sledeće: (1) varijantnost idioma predstavlja velik izazov za neizvorne govornike engleskog; (2) u diskursu je česta kreativna upotreba idioma; (3) idiomi nisu samo način prenosa informacija, nego imaju i evaluativnu funkciju.Ključne reči idiomi, varijantnost, poslovni engleski jezik, udžbenik, korpus.

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Section: Figurative Language In Business Discourse and Esp Learningmentioning

confidence: 99%

Idiom Variation in Business English Textbooks: A Corpus-Based Study

Parizoska¹,

Rajh²

2017

ESP Today

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“…The problems with devising a notion of “basic” meaning which makes stable judgments can be seen from a phenomenon that has sometimes showed up in the margins of metaphor theory under the name of “bidirectional metaphors” (Carroll, ; Forceville, ; Morgan, ; Ortony, ). This phenomenon concerns metaphors like the following:…”

Section: Further Problems For Word Sense Orderingmentioning

confidence: 99%

Cognitive Metaphor Theory and the Metaphysics of Immediacy

Madsen

2015

Cognitive Science

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One of the core tenets of cognitive metaphor theory is the claim that metaphors ground abstract knowledge in concrete, first-hand experience. In this paper, I argue that this grounding hypothesis contains some problematic conceptual ambiguities and, under many reasonable interpretations, empirical difficulties. I present evidence that there are foundational obstacles to defining a coherent and cognitively valid concept of "metaphor" and "concrete meaning," and some general problems with singling out certain domains of experience as more immediate than others. I conclude from these considerations that whatever the facts are about the comprehension of individual metaphors, the available evidence is incompatible with the notion of an underlying conceptual structure organized according to the immediacy of experience.

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“…Because thinking is inextricably linked to speaking, the metaphors used to describe and influence how community members see and work together are critical. Morgan, a cognitive linguist, writes about three metaphor clusters, including those of competition, cooperation, and connection (Morgan, 2008). She explains, "each of the three groups" makes assumptions "about how the different elements of the world fit together" (Morgan, 2013).…”

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confidence: 99%

Mommy Groups as Sites for Deliberation in Everyday Speech

Lawrence

Bates

2014

Journal of Deliberative Democracy

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This study advances our knowledge of the role of metaphor in deliberation in everyday speech (with an emphasis on the role of competition, cooperation, and connection metaphors), which up to now has not been studied as an important discursive strategy in deliberation. Furthermore, the study contributes to our understanding of the discursive practices that happen during deliberation, as opposed to measuring, for example, deliberation's effects. After all, scholars, more and more, are writing about deliberative communication as a means to understand how communities can improve the quality of their communication and decision-making to work through problems. Language strategies, such as metaphor, help deliberators resolve what scholars have referred to as "wicked problems" or problems that are negotiated across time and are latent with competing values and social identities. One example of a citizen-led, localized context, where community members work to address a "wicked problem" is the Salem Kids Group. In this paper, we argue that in the Salem Kids Group's online and face-to-face discussions, three dominant family metaphors, competition, cooperation, and connection, work to structure and define parameters for the group's everyday talk and hold important implications for everyday speech in deliberation.

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Competition, cooperation, and interconnection: ‘Metaphor families’ and social systems

Cited by 10 publications

References 0 publications

Idiom Variation in Business English Textbooks: A Corpus-Based Study

Idiom Variation in Business English Textbooks: A Corpus-Based Study

Cognitive Metaphor Theory and the Metaphysics of Immediacy

Mommy Groups as Sites for Deliberation in Everyday Speech

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