Competition Strategies of Selected International Hotels Groups on the Polish Market

Gheribi, Edyta

doi:10.4172/2167-0269.1000381

Cited by 6 publications

(6 citation statements)

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“…A study Gheribi (2018) focused competition strategies of selected international hotels groups on the Polish Market noted that hotels achieves low-cost position with a high market share presenting contextual gap. The empirical studies presented above have highlighted research gaps which include conceptual, scope and geographical gaps.…”

Section: Statement Of the Problemmentioning

confidence: 99%

“…They found that cost leadership had a significant impact on hotel chain growth in Kenya, as most hotel chains pursued cost leadership as a competitive strategy to grow their business. Furthermore, https://doi.org/10.53819/81018102t3006 Gheribi (2018) found that Hotels achieves a low-cost position with a high market share in a study on competition strategies of selected international hotel groups in the Polish market.…”

Section: Multiple Regression Analysismentioning

confidence: 99%

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Competitive Strategies and Market Share of Five-Star Hotels Operating in Nairobi County, Kenya

Theuri

2021

JSM

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Five star hotels in Kenya are competing with other hotels service providers limiting their aggregate market share. As a result, five star hotels are experiencing constrained market share that limits their profitability margin. It is thus against this argument that five star hotels develop competitive strategies that will allow them to expand and or maintain a sustainable market share. The general objective of the study was to establish the relationship between competitive strategies and market share of five-star hotels in Nairobi County, Kenya. The study employed both descriptive research design and explanatory research design. The target population of study was 10 five-star hotels in Nairobi City County. Data was collected using questionnaire. The data was analyzed using descriptive statistics, correlation, and regression analysis. According to a correlation analysis, cost leadership, differentiation initiatives, and cost focus all have a positive and significant link with market share. According to basic regression studies, cost leadership and five-star hotel market share are positively and strongly related. Differentiation approaches were also discovered to have a positive and significant relationship with the market share of five-star hotels. Furthermore, cost-consciousness and market share of five-star hotels are positively and significantly linked. Five-star hotels should investigate costing models that best suit their operations, such as activity-based costing or performance-based costing, in order to determine the most optimal cost strategy to implement in the long run in order to achieve the desired market share growth. According to the report, five-star hotels should provide unique products and services. Both the local and foreign markets should be served by the products and services. The study recommends that five star other than focusing on particular specific market niche, the five star hotels should be willing to expand to other market places including tourist destination places and other upcoming cities and towns in Kenya. In order to gain from focus strategy, the five star hotels should pay attention to the market segment which is sustainable so as to avoid the dangers encountered when pursuing focus strategy such as focusing on a segment that is too small or pursuing a segment that is declining.

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Section: Statement Of the Problemmentioning

confidence: 99%

Section: Multiple Regression Analysismentioning

confidence: 99%

Competitive Strategies and Market Share of Five-Star Hotels Operating in Nairobi County, Kenya

Theuri

2021

JSM

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“…Branding strategies are increasingly implemented by organization for realizing better positioning on the market, as well as attaining competitive advantage and customer loyalty. Therefore, competition among actors in the hospitality industry, along with organizations need to differentiate their offering from those of other competitors in the industry (Ghribi, 2018).…”

Section: Polandmentioning

confidence: 99%

Strategy Implementation in Hospitality Industry: Global Perspective

Chepkwei¹

2021

JSM

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Introduction: Strategy implementation entails one of the most misunderstood business concepts, while it is important for all persons at all levels of the organization to comprehend what strategy implementation is especially in the hospitality industry. Strategy is about long-term goals of the organization while its foundation is strategy orientation envision in the future of hospitality industry. The hospitality industry globally symbolizes one of the most dynamic and successful industries in the United States of America, as well as in all countries of the world. Certain countries including United States of America. Purpose: The objective of the study was to establish strategy implementation in hospitality industry with a global perspective. Methodology: The study was established through a thorough review of literature available in (journals, conference presented papers, and academic websites) in respect to strategy implementation in hospitality industry in various countries of the world. The study randomly surveyed the available research on strategy implementation in (10) countries within (3) continents of the world. Findings: Several firms in the hospitality industry have recognize strategy implementation, however, there has been some evidence on the effective strategy implementation especially in developed economies including United States and European countries. Unique contribution to theory, practice and policy: The driving force for strategy implementation is the interest to grow the industry in a competitive global environment. Strategy Implementation assist managers in the hospitality industry to achieve competitive advantage. The hospitality industry is still new yet growing very fast in other parts of the world and strategy implementation is of essence as a practice of strategic management. Strategy implementations is a concept that is still misunderstood in many organizations including those in the hospitality industry. Therefore, there is need for all people within the organization to comprehend all aspects of strategy implementation and the impact on business performance thereof.

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“…One of the most vigorous sectors of tourism is the accommodation industry (Attila, 2016; Eurostat Statistics Explained, 2019a, 2020c; Gheribi, 2018). Tourist preferences for types of accommodation services also change cardinally due to the impact of different factors (Ellis & Rossman, 2008;Sørensen, 2004;Stepaniuk, 2017;Zawadzkti, 2014).…”

Section: Introductionmentioning

confidence: 99%

Development Opportunities for the Accommodation Industry: Evidence from European Countries

Rohoza

Stolyarchuk

2022

European Journal of Tourism, Hospitality and Recreation

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This article focuses on the current trends in accommodation industry development in European countries through the study of satisfaction with tourists’ increasing demand for accommodation. The total number of tourist nights spent at accommodation establishments continues to increase. Nevertheless, the growth of this indicator is significantly different across both regions and accommodation activity types. Moreover, the decrease in the number of tourist nights spent due to the impact of crises and destructive factors also varies. Based on the results of a data analysis of the Eurostat online database, we found that the number of beds at the accommodation establishments is not a key factor that determines the number of tourist nights spent. This finding represents the importance for the development strategy of considering not only the capacity of accommodation establishments, but also the variety of accommodation activity types. The data analysis of some countries’ cases points out that even a less robust accommodation industry has opportunities to develop in a difficult and uncertain period. This study result has practical applications in an effective development strategy particularly in a time of crisis.

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Competition Strategies of Selected International Hotels Groups on the Polish Market

Cited by 6 publications

References 0 publications

Competitive Strategies and Market Share of Five-Star Hotels Operating in Nairobi County, Kenya

Competitive Strategies and Market Share of Five-Star Hotels Operating in Nairobi County, Kenya

Strategy Implementation in Hospitality Industry: Global Perspective

Development Opportunities for the Accommodation Industry: Evidence from European Countries

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