Competitive positioning and the resource-based view of the firm

International new ventures as “small multinationals”: The importance of marketing capabilities

“…Day (1994) classified these as inside-out, outside-in and spanning capabilities. In addition, firms create alliances and networks with others that enable them to leverage further assets and competencies from partner firms (Hooley et al, 1998). Cadogan et al (2002) developed a scale to measure these firms' marketing capabilities.…”

The Adoption of Web-Based Marketing in the Travel and Tourism Industry: An Empirical Investigation in Egypt

“…Employees IT knowledge falls under human assets as described by Barney (1991). According to Hooley et al (1998) market orientation and organizational learning fall under a firm's strategic capabilities whereas marketing capabilities fall under a firm's functional capabilities. Real et al adopters and non-adopters as influential factors (Premkumar &Roberts, 1999;Scupola, 2003;Drury& Farhoomand, 1999;Doherty et al, 2003;Corbitt, 2000;Thong, 1999;Cragg &King, 1993;Goode &Stevens, 2000).…”

“…These include physical, human and organizational capital (Barney, 1991); relational and intellectual market-based assets (Srivastava et al, 2001); strategic, functional and operational capabilities (Hooley et al, 1998). According to Barney (1991) physical resources include the physical technology used in the firm, its plant and equipment, it geographical location and its access to raw materials.…”

The drivers of services on next-generation networks

“…In the following we shall in particular pay attention to the SCP paradigm that focus on market power and competitive positioning; and resource heterogeneity based on the resource-based view of the firm; two paradigms that have come to dominate the strategic management thinking the last two decades (Hooley et al, 1998). Both paradigms aim at achieving competitive advantage and performance differentials.…”