Competitiveness of Tourism Industry in Kazakhstan

Neo-nomadic Culture as a Territorial Brand for ‘Authentic’ Tourism Development in Kazakhstan

“…They additionally emphasise that territorial brands can convey a sense of authenticity when linked to the quality and typicality of the product representative of rural traditions and a strong commitment of the local community to the material and immaterial culture of the place. In their research about Kazakhstan destination competitiveness, Baisakalova and Garkavenko (2015) show that some of the main contemporary issues and challenges the Kazakhstani industry faced was about developing competitive tourism clusters in different regions of the country, and that one of the prospects for future tourism development is about developing tourism in rural areas, which is seen as having great potential for authentic cultural tourism development.…”