“…Theoretical modelling predicts a redistribution of surplus across sides of a platform in favour of the one with a higher elasticity of demand, that is, from single‐ to a multi‐homing side (Armstrong and Wright, 2007). It may also appear in case of mergers (Van Cayseele and Reynaerts, 2011). However, this effect, even though capable of being measured, is helpless for identifying an exclusionary practice, as the result is the same as that of short‐run profit maximization.…”