Seru production is regarded as a new production mode and derived from the production site of Japanese electronics industry. This production mode is proposed to overcome the low flexibility of the assembly line. Seru production has been successfully implemented in Japanese electronics industry, such as Canon and Sony. Benefits from Seru production include rapid response, good flexibility, and high productivity. Seru production has received extensive attention in academic research and production practice. This study reviews the background, characteristics, types, and operation of seru production. The advantages and applicable scenes of seru production are summarized from the perspective of business practice. We compare seru production and famous production modes, i.e., assembly line, cellular manufacturing, and Toyota Production System. The literature on seru production is surveyed and classified. Furthermore, future research directions are provided.