“…Under-addressed supply chain issues are a key cause of commercial food waste (White, 2007). Emphasis has been placed over the years on temperature management that often deviates from optimum during storage, handling and distribution, as one of the major causes of fresh fruit and vegetable overall quality deterioration (van Boekel, 2008, Taoukis et al, 1997Nunes et al, 2003;Lai et al, 2011;. Strawberry is a popular fruit around the world due its physical characteristics and its sweet flavour; but is also considered an important source of bioactive compounds such as vitamin C and diverse phenolic compounds such as phenolic acids, flavonoids and tannins (Cayo et al, 2016;Kelly et al, 2016b, Flores-Felix et al, 2018 for human nutrition. At the same time, strawberries are one of the fruits most often discarded throughout the supply chain, due to their short shelf life and high perishability and due to poor management during distribution (Kelly et al, 2018;Nunes et al, 2009, Pan et al, 2014.…”