Comprehending Technology Attachment In The Case Of Smart Phone-Applications

Roy, Souvik; Ponnam, Abhilash; Мандал, Сантану

doi:10.4018/jeco.2017010102

Cited by 14 publications

(8 citation statements)

References 85 publications

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“…In addition, Peng et al (2014) validated the relationships between brand attachment and consumers' intention to use the branded app. Roy et al (2017) also established an association between brand attachment and two key variables (affective commitment and WOM) in India, along with the impact of the mobile app's presentation style, novelty and social connection to brand attachment. Hence, to the best of our knowledge, no study has as yet linked the concept of brand attachment to MSQ and WOM within the context of m-banking appsa literature gap that this study seeks to fill.…”

Section: Brand Attachmentmentioning

confidence: 89%

“…Despite its importance, the concept of brand attachment has been scarcely studied in a mobile context (Peng et al, 2014;Yang, 2016;Roy et al, 2017). Yang (2016) showed that consumer empathy is associated with brand attachment in the case of branded mobile apps.…”

Section: Brand Attachmentmentioning

confidence: 99%

“…Brand attachment and positive word of mouth Brand attachment has been proven to have an impact on several important variables such as loyalty (Hemsley-Brown and Alnawas, 2016; Kumar and Nayak, 2019) and WOM (Hung and Lu, 2018). However, to our knowledge, only a few studies (Kim et al, 2013;Roy et al, 2017) have considered the link between brand attachment and WOM in the mobile context, but none in relation to a definite utilitarian context such as mbanking with apps used for saving and finance management. Consumers who feel affectionate and passionate toward a brand engage in positive WOM (Hemsley-Brown and Alnawas, 2016;Japutra et al, 2014).…”

Section: Mobile Service Quality and Positive Word Of Mouthmentioning

confidence: 99%

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The relationship of brand attachment and mobile banking service quality with positive word-of-mouth

Rajaobelina

Tep

Arcand

et al. 2021

JPBM

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Purpose This study aims to examine the relationships between brand attachment, mobile service quality (MSQ), and positive word-of-mouth (WOM) for mobile banking applications (m-banking apps). Design/methodology/approach An online survey was conducted among 759 Canadian consumers who had used m-banking apps in the previous six months. To test the research hypotheses, a causal model using structural equation modeling was developed. Findings The results reveal that, in the m-banking context, brand attachment is associated with three MSQ dimensions – value-added features, security/privacy and interactivity – and positive WOM, with the usability dimension replacing interactivity in this case. Brand attachment is also associated with positive WOM. Practical implications To promote WOM, mobile banking managers should foster brand attachment and improve MSQ, mainly in terms of value-added features. Originality/value This is the first study to examine the relationships between brand attachment, mobile service quality and WOM in the context of m-banking apps. It also highlights the prominent role of value-added features available on m-banking apps to persuade customers.

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Section: Brand Attachmentmentioning

confidence: 89%

Section: Brand Attachmentmentioning

confidence: 99%

Section: Mobile Service Quality and Positive Word Of Mouthmentioning

confidence: 99%

See 1 more Smart Citation

The relationship of brand attachment and mobile banking service quality with positive word-of-mouth

Rajaobelina

Tep

Arcand

et al. 2021

JPBM

View full text Add to dashboard Cite

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“…For example, customers who are securely attached to the use of smartphone applications experience higher levels of trust, and dimensions related to technology attachment play a critical role in influencing perceptions of trust (Roy et al, 2017).…”

Section: Service Quality and Relationship Qualitymentioning

confidence: 99%

Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions

Lasrado

Quach

Nyadzayo

2022

JBIM

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Purpose In the past few decades, relationship management (RM) theory and RM strategies in business-to-business (B2B) contexts have evolved tremendously, driven by constant innovation. Hence, the purpose of this study is to understand the trends and evolution of RM and relationship quality (RQ) in B2B contexts and empirical insights on RM and RQ in B2B, which in turn would provide insights into trends and future research directions. Design/methodology/approach Grounded on the industrial marketing and purchasing group, this study adopts a critical systematic literature review to provide a comprehensive analysis of the past, current and future trends in empirical research insights of RM and RQ in B2B markets. Findings This study provides some novel insights into RM in B2B context by using a multidimensional approach to RM and RQ and analyzing prior marketing research from three perspectives: the evolution of RM and RQ in B2B context; prior empirical research; and practical business insights. Overall, these perspectives inform the development of an evolving side of RQ in B2B contexts, leading to some predictions regarding the future of RM in B2B markets. Practical implications The exploratory results of this study shed light on the key factors that drive RQ and the importance of RM in B2B markets in the digital age where customers still long for human interaction regardless of the prevalence of advanced technology. Originality/value In the wake of advanced technologies and particularly, B2B companies had to turn to virtual platforms and embrace digital transformation to establish and manage their customer relationships. Yet, managing relationships via digital channels has its own challenges for both B2B practitioners and scholars. This indicates that there is still a huge need for attuned RM strategies that align with the changing environments – mainly driven by technological advancement – in B2B markets.

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“…It is also known as post-acceptance of technology. There are only a few models available currently in IS literature that have investigated the subjects adjoining the actual use or continued use of technology (Roy et al , 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

The evolution of predictive models and tourism

Gharibi

2020

JTF

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Purpose This study aims to investigate the predictive technology acceptance models and their evolution in the tourism context. These predictive models make a knowledgeable decision about the possibility of future outcomes by analysing data. As futurists are interested in making a prediction about the likelihood of different behaviours over time, researchers of these predictive models have focussed on behaviour and predicting the intentions of users. This study proposes to demonstrate the revolution of these models and how are changed overtime. It also indicates the role of them in future studies. Design/methodology/approach By reviewing the predictive models and literature, this study looks in-depth in the process of alteration of these models. Findings This study explores the reasons of the evolution of predictive models and how they are changed. It shed light on the role of predictive models in future research and will suggest new directions for forthcoming studies. Research limitations/implications One of the main limitations of this study is that as the world is currently struggling with COVID-19 and predictability of these models will be changed. As the future is disruptive, it cannot be concluded that how these models will be altered in future. Practical implications Role of predictive behavioural models of tourists is fundamentally crucial in assessing the performance of planners and marketers of tourism services in the future. It will also vastly helps the successful development of tourism sectors, and it has practical value for all tourism stakeholders. Originality/value Few studies have focussed on the evaluation of these models and their role in future research.

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Comprehending Technology Attachment In The Case Of Smart Phone-Applications

Cited by 14 publications

References 85 publications

The relationship of brand attachment and mobile banking service quality with positive word-of-mouth

The relationship of brand attachment and mobile banking service quality with positive word-of-mouth

Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions

The evolution of predictive models and tourism

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