The purpose of this paper is to comprehend the causes and outcome of website attractiveness in the travel and tourism context. To address this, we proposed three constructs, namely website analytics, website agility and website resilience, and tried to explore the contribution of each of these constructs to website attractiveness. This study conceptualizes website attractiveness as a very significant component of a travel/tourism website especially from the customer point of view because a customer will continue using the services of particular travel site depending on how responsive the website services are to the needs of the customers. Based on insights from resource-based view theory, supply chain and marketing perspectives, antecedents and consequence of website attractiveness are identified. The partial least squares method was used for exploring the relationship of website attractiveness with proposed antecedents and consequence. Website analytics and website agility positively impacts website attractiveness. Further positive association was also found between website analytics and website agility along with website resilience. Lastly, website attractiveness was found to positively influence website revisit intention of visitors.
The purpose of this paper is to comprehend the causes and outcomes of smart phone application retention. To address this question, the authors propose a construct called app attachment and establish antecedents and consequences of the same. This study conceptualizes attachment with smart phone application as app attachment from a brand attachment perspective. Accordingly, app attachment is viewed as a two-dimensional construct composing of two measurement constructs namely app-self connection and app-prominence. Based on insights from information technology literature and marketing perspectives, antecedents, and consequents of app attachment are identified. Structural equation modeling was used for confirming the relationship of app attachment with proposed antecedents and consequences. On the managerial front, this paper explicates various strategies that a manager should adopt to improve app retention amongst its targeted users.
Abstract. Internet has changed the way retailers do their business. They have gone electronic and are now termed as eretailers. These e retailers face huge competition in securing their loyal customer base. In our study, we suggest that if eretailers provide good information and system quality to their consumers and in turn show agility to resolve their issues, eretailers may develop loyal customers. In our study, we propose a model to provide understanding of this process by studying the antecedents and consequences of eretailers' agility. Partial least squares were used for testing the proposed relationships. The empirical findings based on 222 completed responses suggest that information quality and system quality of eretailer website can be a factor in consumers perceiving eretailers to be agile. Also, this results in customer loyalty.
The growing preference of consumers to search for information and make web purchases in travel and tourism context is forcing a number of enterprises to go online. Looking at the complexity that already lies in offline decision making, attracting consumers online, understanding their psychology, and making them purchase is becoming a stringent job for the marketers. Though significant research work has been done in terms of adoption of website services for travel websites, a comparative understanding of the offline and online purchase decision-making process of the consumer and how that can be leveraged in making the consumer loyal through continuous usage of the website services still needs an in-depth understanding. In this chapter, the authors have tried to differentiate between online and offline behavior and proposed a model based on intention adoption and continuance framework which will surely provide insights to both the academicians and marketers/website developers in terms of improving the online buying behavior of consumers in travel and tourism context.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.