Exploring the role of website attractiveness in travel and tourism: empirical evidence from the tourism industry in India

Мандал, Сантану; Roy, Souvik; Raju, Amar

doi:10.1080/21568316.2016.1192058

Cited by 13 publications

(13 citation statements)

References 118 publications

(153 reference statements)

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“…Therefore, this study joins other studies (e.g. Chuang, 2019; Mandal et al , 2017), identifying agility as a promising construct that considerably influences consumer behaviour in the online environment.…”

Section: Discussionsupporting

confidence: 51%

The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility

Chuah

Tseng

2020

INTR

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PurposeThe purpose of this study is threefold, which is as follows: investigate the mediating effect of brand fan page attractiveness on the relationship between user gratifications and customer engagement with brand fan pages, determine whether fan page agility moderates this effect and examine the influence of fan page engagement on customers' share of wallet and resistance to negative brand information.Design/methodology/approachBy using an online questionnaire, 614 valid responses were obtained from the followers of multiple Facebook brand fan pages. Partial least squares-structural equation modelling (PLS-SEM) was used to analyse the data.FindingsThe results indicate that fan page attractiveness mediates the relationship between user gratifications and fan page engagement. However, this relationship is moderated by fan page agility. Fan page engagement increases customers' share of wallet and resistance to negative brand information. This finding suggests that creating fan page content and interactions that are attractive to customers is not sufficient for promoting engagement; brand fan pages must also be agile to customers' changing needs and competitors' moves.Originality/valueBy proposing and testing a novel moderated mediation effect, this study enriches the uses and gratifications theory (UGT) and provides new insights into the underlying mechanisms and boundary factors driving fan page engagement. In addition, this study contributes to the customer engagement literature by introducing share of wallet and resistance to negative brand information as outcome variables.

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Section: Discussionsupporting

confidence: 51%

The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility

Chuah

Tseng

2020

INTR

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“…The use of websites in tourism sector have a great importance, because tourists value the contents and information presented there [12]. Moreover, websites have impact on tourists' decision making [13] and destination image [14,15].…”

Section: Literature Reviewmentioning

confidence: 99%

A Conceptual Research Model Proposal of Digital Marketing Adoption and Impact on Low Density Tourism Regions

Jorge

Teixeira

Correia

et al. 2018

Advances in Intelligent Systems and Computing

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Nowadays, tourism faces the technology progress challenge. Tourists are changing the way they search for information and the way they buy tourism products and services. Therefore, becomes important to analyze the influence of relevant digital marketing tools on low density tourism regions success, measured through destination image, tourists' satisfaction and loyalty. The main aim of this article is to demonstrate the theoretical support of a model about the impact of digital marketing tools technologies on low density tourism region. To achieve this purpose, a literature review will be used as a methodological basis. This study also intends to contribute to the scientific debate through the improvement of knowledge in digital marketing tools applied to tourism and for this industry stakeholders.

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“…It is surprising that the customer agility concept as a whole is quite new and that it has not received suffi cient attention in the context of tourism and hospitality. Part of the reasons lie in the fact that most of the studies focused more on the specifi c characteristics of customer agility such as innovative capabilities (Grissemann, Pikkemaat, & Weger, 2013), customer responsiveness and transformation capabilities (Lam & Law, 2019); or related agility such as supply chain agility (García-Alcaraz et al, 2017), organizational agility (Mihardjo, Sasmoko, & Rukmana, 2019), social media agility (Chuang, 2020), and website agility (Mandal, Roy, & Raju, 2017). Th e common theme arising from these studies about fi rms' agility in hospitality contexts highlights the imperative needs to create a learning relationship with customers and promote the co-creation values that benefi t both customers and fi rms in the hospitality sector.…”

Section: Agility and Customer Agilitymentioning

confidence: 99%

Customer agility and firm performance in the tourism industry

Ngo

2020

Tourism (Zagreb, Online)

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The growing importance of agility in any business process is universally accepted and extensively investigated in different disciplines. However, lacking empirical pieces of evidence for the suggested theoretical framework of agility hinders its application in the practices. Thus, this study attempts to address this issue by empirically testing a framework of customer agility’s antecedents and consequences using the tourism industry context. The framework is tested on data collected from 231 Small and Medium Enterprises (SMEs) in the tourism industry in Vietnam and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). Findings suggest that not all attributes of customer agility exert positive impacts on the firm’s performance and human factors are posited as the most important antecedents for organizational agility. A number of practical implications are also suggested from the research findings

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Exploring the role of website attractiveness in travel and tourism: empirical evidence from the tourism industry in India

Cited by 13 publications

References 118 publications

The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility

The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility

A Conceptual Research Model Proposal of Digital Marketing Adoption and Impact on Low Density Tourism Regions

Customer agility and firm performance in the tourism industry

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