Light first generation leptoquarks are being hunted for in HERA and at FNAL and there are various proposals for further searches in future machines. Such leptoquarks are however problematic from a theoretical point of view: Low energy precision measurements imply strong constraints on the couplings of the leptoquarks, and up till now the fulfilment of these constraints seemed extremely unnatural. Here we show that horizontal symmetries, which are very conventional and widely used in the literature for completely different purposes, can suppress the unwanted couplings. Therefore light first generation leptoquarks can be natural.