Comprendre les « courses ordinaires » : enjeux et implications pour les grandes surfaces alimentaires

Barth, Isabelle; Antéblian, Blandine

doi:10.7193/dm.058.49.61

Cited by 12 publications

(2 citation statements)

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“…The infra-ordinary is thus an important aspect of re-enchantment in standard stores (Badot, 2005), relying on small gestures and other details to make the experience significant (de Certeau et al, 1994). Ethnographic analysis of Wal-Mart stores (Badot, 2005), as ordinary shopping conducted in large hypermarkets (Barth and Antéblian, 2010, 2011), reveal the richness of experiences that are simple, ordinary but meaningful for customers, such as taking pride in finding good deals or new products, engaging in exchanges with and giving advice to other customers, interacting with sales staff (Verhoef et al, 2009), and the need for social connection (Arnold and Reynolds, 2003; Barth et Antéblian, 2011).…”

Section: In-store Experience Creation Strategies As a Research Topicmentioning

confidence: 99%

Consumption experience in retail environments: A literature review

Antéblian

Filser

Roederer

2013

Recherche et Applications en Marketing (English Edition)

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Experience has emerged as a research topic in marketing, as a result of the efforts many retailers have made in creating experiential offerings. The academic literature on experience first focused on antecedents and the search for an experience, and on the outcomes of experience, before investigating the actual content of an experience. Retailers’ strategies can be analyzed using frameworks based either on consumers’ participation in the production of the experience or on the extraordinary or ordinary aspects of an experience. The integrating model developed in this research helps to capture the consumer’s shopping experience in virtual as well as physical shopping environments.

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Section: In-store Experience Creation Strategies As a Research Topicmentioning

confidence: 99%

Consumption experience in retail environments: A literature review

Antéblian

Filser

Roederer

2013

Recherche et Applications en Marketing (English Edition)

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“…While the supermarket was an unavoidable location for food shopping before the advent of the Internet, there are now many questions regarding how the Internet has changed the buying-decision process (Belch et al , 2005). In France, shopping is still overwhelmingly a task for mothers (Barth and Anteblian, 2011), but they are increasingly buying online rather than in physical stores. French families (particularly mothers) with children represent 80 per cent of purchases (in value) in “click and drive” grocery stores (where consumers collect their purchases by car after ordering online) but only 35 per cent of spending in physical stores.…”

Section: Introductionmentioning

confidence: 99%

Digimums' online grocery shopping: the end of children's influence?

Ayadi

Muratore

2020

IJRDM

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PurposeThis paper investigates children's influence on their mothers' online grocery shopping. As virtual shopping does not provide instant gratification, the authors explore how children between the ages of 7 and 11 are involved in the online purchasing process (before, during and after the purchase) with their digital mothers (digimums).Design/methodology/approachWe collected qualitative data from 27 separate semi-structured interviews of mothers and their children.FindingsChildren's influence during the online buying process exists and can be active, passive and/or proactive. The findings extend knowledge about children's influence by adding the notion of proactive influence where children use an intended approach to anticipate their mother's needs for grocery shopping and take initiatives. Children use less impulsive requests and become smart shoppers using more rational arguments to explain their requests. The online buying process contributes to children's online socialisation: They learn the importance of the shopping list, prices, discounts, brands and so on. Online socialisation at home might take the physical form of using digital devices (i.e. scanning) and entering the credit card code, which contributes to the children's learning.Originality/valueOnline buying virtualises children's relationship to objects, and the screen acts as a kind of filter. This makes their influence strategy less emotional and corporeal and more rational (smart shopper).

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L’expérience du consommateur dans le commerce de détail. Une revue de littérature

Antéblian

Filser

Roederer

2013

Recherche et Applications en Marketing (French Edition)

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Résumé Le thème de l’expérience s’est constitué en objet de recherche en marketing, grâce aux efforts investis par de nombreux distributeurs dans la création d’offres expérientielles. La littérature académique s’est d’abord concentrée sur les antécédents, la recherche et les conséquences de l’expérience, avant de prendre en compte le contenu même de l’expérience. Les stratégies des détaillants peuvent être analysées en mobilisant des grilles de lecture fondées sur la nature de la participation du consommateur à la production de l’expérience, ou sur le caractère extraordinaire ou ordinaire de l’expérience proposée. Le modèle synthétique proposé permet de rendre compte de l’expérience du consommateur dans la sphère réelle comme dans la sphère virtuelle du commerce de détail.

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Comprendre les « courses ordinaires » : enjeux et implications pour les grandes surfaces alimentaires

Cited by 12 publications

References 0 publications

Consumption experience in retail environments: A literature review

Consumption experience in retail environments: A literature review

Digimums' online grocery shopping: the end of children's influence?

L’expérience du consommateur dans le commerce de détail. Une revue de littérature

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