A series of p-conjugated donor-acceptor (D/A) chromophores using dithieno[3,2-b:2 0 ,3 0 -d]phosphole oxide as an acceptor and 3,6-carbazole as a donor component have been synthesized and characterized. The studies involved several molecular species with D-A, A-D-A, D-A-D architecture, as well as a polymeric species (D-A) n . The different photophysical properties of the systems can be attributed to the carbazole unit de facto acting as aniline species for the p-conjugated system. Treatment of the donor-acceptor materials with acids resulted in the significant red shift of the absorption and emission wavelengths and the process was found to be reversible. Investigations via Density-Functional Theory (DFT) calculations revealed the nature of the unexpected red shift upon protonation.