“…- There has been a recent increase of awareness in the crossmodal influence of noise, music, and soundscapes on tasting.
- Although loud background noise has been shown to suppress various aspects of taste/flavor/aroma perception, the strategic use of particular music or soundscapes can, modify both the sensory discriminative and hedonic aspects of multisensory tasting experiences.
- Although the majority of research has so far been conducted on the ground, the implications for tasting in space would appear worthy of further investigation, especially given early interventions in air travel.
- Indeed, although sonic seasoning might sound a little too futuristic, it is worth noting that a more design‐led approach to enhance food and beverage experience in space has recently started to gain some traction among researchers (Obrist, Tu, Yao, & Velasco, 2019). What is more, it is worth stressing that there have already been several short‐term marketing‐led sonic seasoning interventions for passengers on British Airways (Skift, 2014; Victor, 2014), and subsequently on Finn Air flights (e.g., https://www.finnair.com/gb/gb/stevenliu/en; see also https://www.youtube.com/watch?v=gkPyC11dXT0).
- Hence, especially when combined with visual cues, not to mention a number of other gastrophysical interventions (Spence, 2017a, 2017d), there would seem to be good hope that the experience of food and drink in space can be enhanced, through the more intelligent use, and consideration, of sound.
- Finally, here, there may also be an important role for sound in terms of “digital commensality,” dining while talking with, or being advised by a dining assistant/companion (Niewiadomski, Ceccaldi, Huisman, Volpe, & Mancini, 2019; Spence, Mancini, & Huisman, 2019).
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