2022
DOI: 10.37467/revvisual.v9.3542
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Comunicación política en pandemia

Abstract: Es un hecho que las estrategias comunicativas en política pasan por aprovechar las ventajas del medio digital y, más específicamente, de los social media, dando lugar a la política 2.0. Este trabajo analiza la comunicación que una muestra de presidentes de autonomía en España hizo en Twitter durante el Estado de Alarma. A partir de la metodología del análisis de contenido se han analizado 1840 tuits propios con el objetivo de determinar qué tipo de contenido han generado respecto al desarrollo de la crisis san… Show more

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“…Moreover, there is another important factor that should be borne in mind in relation to Twitter, specifically, that of the profound inequalities that exist in the behavior of overrepresented groups on this social network, namely, followers of political parties, who are more active than the rest in online political deliberation (Barberá & Rivero, 2015). Indeed, the most optimistic vision of interactivity in political communication has been refuted by many empirical studies (Lilleker, 2015;Kim & Lee, 2020;Guerrero-Solé & Oliver, 2020;Mateo-Toscano, Marín-Dueñas & Gómez Carmona, 2022).…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Moreover, there is another important factor that should be borne in mind in relation to Twitter, specifically, that of the profound inequalities that exist in the behavior of overrepresented groups on this social network, namely, followers of political parties, who are more active than the rest in online political deliberation (Barberá & Rivero, 2015). Indeed, the most optimistic vision of interactivity in political communication has been refuted by many empirical studies (Lilleker, 2015;Kim & Lee, 2020;Guerrero-Solé & Oliver, 2020;Mateo-Toscano, Marín-Dueñas & Gómez Carmona, 2022).…”
Section: Theoretical Frameworkmentioning
confidence: 99%