Comunicando datos masivos del sector público local en redes sociales. Análisis de sentimiento en Twitter

Criado, J. Ignacio; Villodre, Julián

doi:10.3145/epi.2018.may.14

Cited by 11 publications

(8 citation statements)

References 24 publications

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“…In this regard, some museums have been leading the way for nearly a decade [49]. In other words, communication has evolved from the informative toward the participatory and inclusive [64], as can be seen in the present analysis of the most noteworthy examples of Spanish archaeological museums. Even though the present analysis has been limited to Twitter, it has been shown that there are indeed archaeological and open-air museums that have clearly opted for the model of the "social museum" or "museum 2.0" [65].…”

Section: Discussionmentioning

confidence: 76%

“…Even though the present analysis has been limited to Twitter, it has been shown that there are indeed archaeological and open-air museums that have clearly opted for the model of the "social museum" or "museum 2.0" [65]. That said, it remains difficult to break with the predominant model of unidirectional communication that museums have used since they joined Twitter [13,14,64].…”

Section: Discussionmentioning

confidence: 99%

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Spanish Archaeological Museums during COVID-19 (2020): An Edu-Communicative Analysis of Their Activity on Twitter through the Sustainable Development Goals

et al. 2020

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On 18 March 2020, Spanish museums saw their in-person activities come to a halt. This paradigm shift has raised questions concerning how these institutions reinvented themselves and modified their edu-communicative strategies to promote heritage through active citizen participation. The present study centers on analyzing how the main Spanish archaeological museums and sites (N = 254) have used Twitter as an edu-communicative tool and analyzes the content of their hashtags through a mixed methodology. The objective is to identify the educational strategies for both transmitting information as well as interacting with users. We did it by observing and analyzing if Spanish archaeological institutions are promoting a type of quality, accessible, and egalitarian education and promoting the creation of cyber communities that ensure the sustainability of heritage through citizen participation. This paper proposes an innovative assessment of communication on Twitter based on the purpose of messages from the viewpoint of heritage education, their r-elational factor, and predominant type of learning. The main findings reveal a significant increase in Twitter activity, both in quantitative and qualitative terms: educational content is gaining primacy over the simple sharing of basic information and promotional content. The networks forge new ways to teach–learn and interact with media and represent a strong channel to promote the sustainability of heritage, its preservation, and appreciation.

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Section: Discussionmentioning

confidence: 76%

Section: Discussionmentioning

confidence: 99%

Spanish Archaeological Museums during COVID-19 (2020): An Edu-Communicative Analysis of Their Activity on Twitter through the Sustainable Development Goals

et al. 2020

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“…191-220 marketing público (DePaula et al, 2018;Bonsón et al, 2015) a través del uso de presentaciones favorables, posiciones políticas, actos simbólicos y branding institucional. Las Administraciones públicas tratan también en muchos casos de utilizar los potenciales de las redes sociales para vender sus propuestas, y ello se puede apreciar en que, aunque no sean los predominantes, hay una gran cantidad de mensajes con tono positivo en estas redes (Criado y Villodre, 2018;Zavattaro et al, 2015). Esto hace, por tanto, que naveguemos en un terreno complicado y que necesitemos buscar indicadores, tanto cualitativos como cuantitativos, que nos permitan dilucidar mejor esta realidad.…”

Section: Transparencia Externa Y Comunicación Pública a Través De Las Redes Socialesunclassified

“…En términos de adopción y uso de redes sociales existe en la gestión pública un cierto desconocimiento sobre cómo los ministerios están empleando estas redes y qué estrategias de uso e interacción han puesto en marcha (Rodríguez, 2017). Esto es así, en gran parte, por el peso que los estudios de adopción de redes sociales le han dado al sector público local Criado et al, 2018;Ellison y Hardey, 2014;Bonsón et al, 2012), habitualmente un nivel de gobierno más cercano al ciudadano y más proclive a establecer mecanismos de participación e interacción bidireccional en estas redes. Sin embargo, en muchas ocasiones las Administraciones locales no han aprovechado esos nuevos potenciales Criado et al, 2017).…”

Section: Roles De Usuario En Twitter De Los Ministeriosunclassified

Transparencia externa y redes sociales. Los roles diferenciales de ministerios y organismos públicos estatales en Twitter

Villodre

Reynaers

2021

Rev. Estud. Polít.

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El carácter disruptivo de las redes sociales ha puesto de manifiesto dentro de las Administraciones públicas la necesidad de cambio hacia estructuras más flexibles y abiertas. Este fue, entre otros, el argumento que llevó durante la década anterior a la puesta en marcha de procesos de agencialización en el sector público español. Por ello, cabría esperar que la adopción de este tipo de tecnologías digitales en agencias estatales hubiese generado usos más orientados hacia la transparencia, participación y colaboración. En ese sentido, en este artículo se pretende estudiar hasta qué punto existen diferencias entre organismos públicos estatales y ministerios en relación con su provisión de información pública en Twitter. Para ello, se ha llevado a cabo la monitorización de la actividad de entidades del sector público institucional estatal y de los ministerios a través de la red social Twitter. Los datos han sido analizados a través del empleo de una taxonomía especializada para datos de Twitter. Los resultados muestran una cierta tendencia de los organismos públicos estatales a ser partícipes activos de la difusión de información pública, y de los ministerios a ser objeto pasivo de la difusión.

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“…The rapid adoption of SM by public administrations deserves attention (Criado & Villodre, 2018). Incorporating SM into the local administration communication strategy provides transparency to local governments and improves policy-making andtheprovisionofpublicservices (Bonsónetal.,2012).SMplatformsmaybecome thenewlocaldiscussionforums,wherelocalgovernmentssendlocalservice-related messagestotheircitizensandmayserveasinformationexchangechannelstoobtain feedbackfromcitizens (Haro-De-Rosarioetal.,2018).…”

Section: Social Media In the Public Sectormentioning

confidence: 99%

Environmental Disclosure as a Tool for Public Sector Legitimacy

Ponte

Perea

Bednárová

2020

International Journal of Public Administration in the Digital Age

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The purpose of this study is to measure the extent of Twitter environmental reporting by Andalusian municipalities (Spain) and identify the determinant factors of such a disclosure. Thus, factors such as population, geolocation, political signs, and sustainable commitments were analyzed under the legitimacy theory approach. The sample consisted of the official Twitter accounts of the 153 biggest local governments in Andalusia. The classification of the environmental tweets was based on a dictionary based on the GRI reporting standards for environmental disclosure, and a Twitter environmental disclosure index (TEDI) was developed. The results show that most of the local governments in Andalusia (77.78%) have an official Twitter account with different levels of audience, penetration, and activity. On the other hand, it was found that environmental disclosure is very low. However, municipalities with more surplus budget and municipalities with a greater number of sustainable commitments networks tend to report more on environmental issues through Twitter.

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Comunicando datos masivos del sector público local en redes sociales. Análisis de sentimiento en Twitter

Cited by 11 publications

References 24 publications

Spanish Archaeological Museums during COVID-19 (2020): An Edu-Communicative Analysis of Their Activity on Twitter through the Sustainable Development Goals

Spanish Archaeological Museums during COVID-19 (2020): An Edu-Communicative Analysis of Their Activity on Twitter through the Sustainable Development Goals

Transparencia externa y redes sociales. Los roles diferenciales de ministerios y organismos públicos estatales en Twitter

Environmental Disclosure as a Tool for Public Sector Legitimacy

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