Measurements of concentration fluctuation intensity, intermittency factor, and integral time scale were made in a water channel for a plume dispersing in a well-developed, rough surface, neutrally stable, boundary layer, and in grid-generated turbulence with no mean velocity shear. The water-channel simulations apply to full-scale atmospheric plumes with very short averaging times, on the order of 1-4 min, because plume meandering was suppressed by the water-channel side walls. High spatial and temporal resolution vertical and crosswind profiles of fluctuations in the plume were obtained using a linescan camera laser-induced dye tracer fluorescence technique. A semi-empirical algebraic mean velocity shear history model was developed to predict these concentration statistics. This shear history concentration fluctuation model requires only a minimal set of parameters to be known: atmospheric stability, surface roughness, vertical velocity profile, and vertical and crosswind plume spreads. The universal shear history parameter used was the mean velocity shear normalized by surface friction velocity, plume travel time, and local mean wind speed. The reference height at which this non-dimensional shear history was calculated was important, because both the source and the receptor positions influence the history of particles passing through the receptor position.