Concept for Strategic Management and Innovation: Perspective of Balance Theory

Abstract

The research approach is to examine the controllability of companies that are related to Organisational capabilities. The critical factor here is the dependence of both components on the dynamics of the environment. In a simple context of impact, the dynamics of the Organisational environment determine the controllability of the enterprise in terms of its Organisational capacity for innovation. In the framework of this article, grounded theory approaches will be used to introduce different concepts of balance and innovation and examine their common characteristics or contradictions. The elaborated characteristics serve for the own development of the Balance Theory. The paper describes important basic findings on the equilibrium concept in innovation research. A separate balance theory is developed and integrated into a management concept for sustainable corporate management. As a tool, future decisions for the innovative behaviour of Organisations can be derived.