While Western (bio)medicine dominates health service delivery in Organisation for Economic Co‐operation and Development (OECD) countries, traditional health services continue to provide for up to 80 percent of health care needs in developing countries. Traditional medicine (TM), in this context, refers to well‐known systems such as traditional Chinese medicine (TCM), Indian Ayurveda, and Arabic Unani medicine, and to various forms of indigenous medicines. TM includes diverse health practices and beliefs incorporating plant‐, animal‐, and mineral‐based medicines, spiritual therapies, and manual techniques to maintain well‐being and to treat, diagnose, or prevent illness. Traditional health services remain particularly important in rural and remote areas of many developing countries where a paucity of biomedicine exists.