Conceptual analysis on tourism product and service promotion with special reference to Bangladesh

Pramanik, Shah Alam Kabir; Rakib, Md. Rakibul Hafiz Khan

doi:10.4324/9781003007241-11

Cited by 6 publications

(3 citation statements)

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“…As a result, they would go for the purchasing of that particular product from their favorite brands. To discuss further, consumer satisfaction is changing over time, and due to the diversity and multicultural nations, it has become the core, and crucial objective of the brands to develop marketing innovation in branding to get a competitive advantage over the competitors and get the appropriate revenue for the business (Pramanik & Rakib, 2020). Similarly, Netflix has done marketing innovation, and it has identified what are the problems of the consumer and worked on it to translate these problems into future products, and services that the consumer are requiring from the brand (Khoshtaria et al, 2021).In this way, the success of Netflix is based on the marketing innovation that resulted in the satisfaction of the consumer (Shankar & Jain, 2022).…”

Section: Marketing Innovation Consumer Lifestyle Value Perception And...mentioning

confidence: 99%

Predictors of Brand Equity in the Contemporary Markets

Farooq

Bakar

Murad

2022

Pak. J. Humanit. Soc. Sci

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Brand equity development has become a challenge for modern brands. Marketing innovation and changing consumer value perceptions are causing consumers to leapfrog, posing a challenge for brand equity development. The data for this study was collected with random sampling techniques. 450 respondents were considered to collect data on the Likert scale questionnaire. The Partial Least Square (PLS) method of data analysis was used in this study for data analysis. According to the findings of the study, brand personality, customer satisfaction, consumer lifestyle, marketing innovation, and consumer changing value perception all have a significant impact on brand equity. The significant framework of this study is a contribution to the body of knowledge as it describes the significant relationship between different variables critical for brand equity development. Furthermore, this study provides business implications for brands working in Pakistan to improve brand equity with realistic results to influence the consumers for brand equity.

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Section: Marketing Innovation Consumer Lifestyle Value Perception And...mentioning

confidence: 99%

Predictors of Brand Equity in the Contemporary Markets

Farooq

Bakar

Murad

2022

Pak. J. Humanit. Soc. Sci

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“…Many industries had seized the characteristics of new media and used the characteristics of new media as the main focus to develop their own industries. Literature [35] believed that although many scenic spots were using marketing methods with good performance at this stage, due to a large number of tourism resources, some tourism resources were inherently insufficient or the scenic spots did not pay enough attention to intelligent marketing. Literature [36] studied the intelligent strategy of tourist attractions, analyzed the current situation of intelligent marketing of scenic spots, and gave suggestions for improving tourism intelligent marketing.…”

Section: Related Workmentioning

confidence: 99%

Intelligent Tourism Marketing and Publicity Methods for Revenue Enhancement

Cui

2022

Mobile Information Systems

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For online e-commerce platforms, big data intelligent marketing is an essential tool for promoting companies, creating pictures, participating in competitions, and engaging customers. This also gives traditional marketing a new sense of precision and a new approach to increasing revenue. Marketing and public relations based on big data analytics and intelligence should be considered important and profitable for the travel and tourism business. Tourism enterprises need to learn to use intelligent technology to guide marketing activities and formulate comprehensive and accurate marketing strategies. Infiltrate the advantages of intelligence into all aspects of tourism marketing, so as to form an intelligent, precise, and modern tourism marketing and publicity model, and help enterprises to improve their income. This work focuses on the research on intelligent tourism marketing and publicity. The main research contents include the following aspects. First, this work proposes a revenue-enhancing tourism marketing and publicity method, which is mainly divided into the use of intelligence to enrich the form of publicity and marketing and the use of intelligence to refine the content of publicity and marketing. Second, this work proposes an IWOA-BP network for evaluating a revenue-enhancing intelligent tourism marketing promotion method. It improves the WOA algorithm by introducing a nonlinear convergence factor and adaptive crossover mutation to construct the IWOA algorithm. Then IWOA is applied to initial weights and thresholds for optimization, which can solve the drawbacks of the traditional BP network and improve the performance and reduce the training time. Third, this work conducts a comprehensive evaluation of the proposed revenue enhancement-oriented tourism marketing and publicity methods and IWOA-BP, and the experimental results verify the feasibility of these methods.

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“…Promotional activities are very important to be carried out by every business from the smallest scope to even large companies, because no matter how good the quality of the products the company has, it will not be successful for sale without proper promotion (Camilleri, 2018;Ducange et al, 2018;Razak et al, 2020). Promotional media consists of two types, namely printed promotion tools and digital promotion tools (Briandana & Dwityas, 2020;Pramanik & Rakib, 2020;Prihadini et al, 2020), but good companies need to integrate several alternative promotion tools so that their promotions can reach the right target (Key & Czaplewski, 2017;Martin, 2017;Villanova et al, 2021). SMEs in Buah Batu District need to be given training and workshops on integrated marketing communication that can be implemented on their respective products.…”

Section: Introductionmentioning

confidence: 99%

Implementation of Centralized Networking System and Integrated Marketing Communication for MSMEs in Buah Batu Bandung

Wulandari

Suryawardani

Marcelino

et al. 2021

Jupe

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Network security is very important, especially for community service units because a damaged system can affect other systems. Therefore, it is necessary to design and develop a computer network system and security that’s more centralized. Promotional activities are very important to be carried out by every business from the smallest scope to even large companies, because no matter how good the quality of the products the company has, it will not be successful for sale without proper promotion. Referring to the situation and problems faced by partners, our group took the initiative to contribute by providing several alternative solutions whose goals are expected to be useful for partners, by providing training on the implementation of integrated networks and MSME database management, then providing an integrated marketing communication training, workshop on communication marketing tools that can provide a competitive advantage for MSMEs so that MSME marketing tools in Buah Batu District have superior value. With some of the solutions that we offer, the expected final results from this community service activity are network problems and database management can be resolved properly. Furthermore, MSMEs in Buah Batu District have standardized and attractive printed and digital marketing tools.

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Conceptual analysis on tourism product and service promotion with special reference to Bangladesh

Cited by 6 publications

References 0 publications

Predictors of Brand Equity in the Contemporary Markets

Predictors of Brand Equity in the Contemporary Markets

Intelligent Tourism Marketing and Publicity Methods for Revenue Enhancement

Implementation of Centralized Networking System and Integrated Marketing Communication for MSMEs in Buah Batu Bandung

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