The large number of aviation industries in Indonesia made every airline compete to provide the best services. Garuda Indonesia is the only airline that is highly committed as full services airline with Indonesian services. With the introduction of the Garuda Indonesia Experience concept, Garuda Indonesia created a proud feature, while increasing Indonesia's image in the international scale. The Garuda Indonesia Experience concept come from five senses or "5 senses" (sight, sound, scent, taste, and touch). One of the marketing strategy used in Garuda Indonesia to deal with competition is Experiential Marketing tactic. Experiential Marketing is considered capable of producing good influence so that it will increase the attractiveness of consumers to come and use existing products and services. This study uses quantitative and causal research methods. The population used on this study were all Garuda Indonesia passengers who have been take flight in Bandung. The sample was taken by non-probability sampling with number of respondents as many as 100 respondents, then used path analysis for analysis technic. Suggestions from this study are the need to improve the Experiential Marketing strategy so that its influence becomes greater for Brand Trusts and Purchasing Decisions.

Nowadays the internet has brought drastic and significant changes in all aspects, especially in the dynamics of business development. With online ads carried out by Tiket.com, it is expected that brand image of its services will also increase. Along with increasing brand image after seeing promotions from online advertisements conducted by Tiket.com with the promos that have been provided, it makes tourists want to make purchase decision on Tiket.com. The effectiveness of online advertising is an important factor to support the image of a brand which can lead to purchasing decisions on a product or service. The research method used is quantitative with structural equational model techniques analysis using SmartPLS 2.0 software. The study results showed that contribution of Advertising Effectiveness directly influenced Brand Image was 81,22%. The remaining 18,78% was influenced by other factors that cannot be explained in study. Then contribution of Advertising Effectiveness and Brand Image simultaneously influenced Online Purchasing Decision was 87,59%. The remaining 12,41% was influenced by other factors that cannot be explained in study. It can be concluded that Brand Image has roled as mediator between Advertising Effectiveness and Online Purchasing Decision, because indirect influence was greater than direct influence.

Dalam beberapa tahun terakhir, pemanasan global telah menjadi subjek kontroversi perbincangan, dan juga telah mengubah ritme iklim yang berpengaruh terhadap semua kehidupan di Bumi. Di Indonesia, pencemaran udara mulai meresahkan masyarakat sejak banyaknya pabrik yang membuang limbah sisa pembakaran ke udara sehingga akan berdampak terhadap pencemaran lingkungan. Berdasarkan fenomena tersebut, akan berdampak pada peningkatan jumlah perusahaan yang mengusung program “Green Company” di Indonesia yang bertujuan untuk mengurangi penggunaan energi maupun pengurangan limbah pabrik. Dalam menerapkan konsep green (ramah lingkungan), perusahaan harus menumbuhkan rasa kepedulian konsumen terhadap lingkungan “environment concern” sehingga menimbulkan rasa percaya konsumen terhadap produk hijau “green trust” serta berdampak kepada minat konsumen untuk membeli produk hijau tersebut “green purchase intention”. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan deskriptif kausal, dengan menggunakan teknik analisis Structural Equation Modeling (SEM) menggunakan software SMART PLS 2.0. Adapun metode pengambilan sampel yang digunakan adalah accidental sampling dengan total 400 responden. Hasil dari penelitian ini menyatakan besarnya kontribusi Environment Concern (X) berpengaruh secara total yang langsung mempengaruhi Green Trust (Y) adalah 64,82%. Sisanya sebesar 35,18% dipengaruhi faktor lain yang tidak terdapat dalam model penelitian ini. Kemudian besarnya kontribusi Environment Concern (X) dan Green Trust (Y) berpengaruh secara simultan yang langsung mempengaruhi Green Purchase Intention (Z) adalah 66,58%. Sisanya sebesar 33,42% dipengaruhi faktor lain yang tidak dapat dijelaskan dalam penelitian ini.

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