Conceptual Metaphors for Designing Multi-cultural Applications

Abstract

Abstract-This paper proposes a set of conceptual metaphors for the design of multi-cultural systems. The work is part of a long-term study to adapt the International Children's Digital Library for use in a Brazilian context. Results from previous studies along with Semiotic Engineering concepts have led us to propose five multi-cultural design metaphors to guide different communicative strategies that affect both designer-touser communication and user-system communication.

Cultural Effects on Metaphor Design

“…Because Chinese culture has great impact on its language [25]. The work done in [27] direct designers to consider user as tourist. According to Lakoff and Johnson "metaphor is a way of conceiving of one thing in terms of another, and its primary function is understanding" [26].…”

Investigating the Integration of User Values With Design Rationale and Its Effects on Hci Design Artifacts

“…These methods are rooted in the emission and reception of the metacommunication message, similarly to RQ2a and RQ2b. Salgado et al (2009) extended SemEng to help designers in communicating with users in a multi-cultural context using conceptual metaphors. Multi-cultural applications include users of different cultures, i.e., users with different values.…”