Conceptual Model for the Study of Strategic Cooperation in Small and Medium-Sized Companies: A Theoretical Essay

Abstract

This theoretical essay presents the conceptual model called The Systemic Dimensions for the study of Business Cooperation in Small and Medium Enterprises, having as reference the strategic dimensions; organizational; of products and / or services and marketing. A theoretical mapping is done regarding the cooperation strategy; organizational architecture; strategy and systemic approach; organizational culture; innovation, competitiveness; essential skills; market positioning; market segmentation and marketing compound. Finally, it presents a series of questions aimed at understanding the process of business cooperation in Small and Medium Enterprises, as a contribution to future discussions.

O microempreendedor individual (MEI) no Brasil: uma perspectiva geral

“…Há diversas formas de abordagem da expressão empreendedorismo pelos autores que estudam essa temática e as suas práticas de negócios (Arantes et al 2014; Corrêa e Reis (2014); Pombo, 2019;Almeida, et al 2019;IBPQ, 2019). O Instituto Brasileiro de Qualidade e Produtividade, que realiza a pesquisa GEM (Global Entrepreneurship Monitor), expressa a universalidade do conceito quando afirma que o empreendedorismo é qualquer tentativa de criação de um novo empreendimento, seja uma atividade autônoma e individual, uma nova empresa ou a expansão de um empreendimento existente.…”