Conceptual strategies of researching media art as a form of modern cultural practice

Abstract

IntroductionIn the context of the development of the information society, the availability of a huge amount of information transforms and modifies all processes in culture, represented by modern cultural phenomena, various forms of cultural products, new types of cultural activity, in particular, communicative media art strategies that actualize the potential of computer-digital technologies. The development of media culture, modern information and communication technologies and the virtualization of the socio-cultural space is associated with the creation of fundamentally new ways of searching, storing and representing cultural information with the expansion of the spheres of the modern means of communication's usage. Thus, the formation of modern communicative space is closely connected with the application of various forms of virtual reality in cultural practices, which initiates the creation of the latest cultural and artistic practices and the formation of new forms of artistic and aesthetic communication, i.e., the use of information and communication technologies initiates the creation of the latest cultural and artistic practices that actualize new forms of cultural communication, in particular through the application of various forms of virtual reality. These processes of becoming a modern culture as a media culture set new parameters for the existence of a modern person, characterized by interaction with the phenomenon of "real virtuality" (M. Castells), as well as transforming social reality as an open lifeworld.